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An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.

Ram Power Wagon Mojave Sand limited edition has true grit

Just last week Ram informed us of the red and blue Harvest Edition chassis cab trucks that match Case IH and New Holland hardware, and now there's a new color theme edition available. We last saw Ram's Mojave Sand hue on the 2017 Ram Rebel truck, shown to the public at the 2016 Los Angeles Auto Show, but now the color debuts on a Ram Heavy Duty truck for the first time. Ram is introducing a limited, 1,500-unit Mojave Sand edition of the 2018 Power Wagon. The limited edition has contrasting black details and graphics, giving it a nice desert-style look; you won't mistake it with a similarly colored Ram Rebel as the truck proudly proclaims POWER WAGON on the cabin end of the bed — not to mention it rides quite a bit higher. The all-black wheels are also new, shod with 33-inch Goodyears, and the interior is fully black, with features from the Heavy Duty Luxury Group like LED bed lighting and an overhead console. But the Power Wagon is much more than just add-ons: Underneath, it's a 2500 HD 4x4 Crew Cab with the 6.4-liter Hemi V8 providing 410 horsepower. There's a suspension kit offering more than two inches of lift, giving the truck a total of 14.3 inches of ground clearance. As well as an electrically disconnecting front sway bar, there are locking diffs front and rear and a 12,000-pound winch — it's like you're factory-instructed to go deep into Mojave Desert sand and then power your way out of it. The Mojave Sand package is a $795 bump to the standard Power Wagon, meaning the list price starts at over $55,000 including destination fees. The limited edition will be available during the fourth quarter of 2018. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Ram Power Wagon Mojave Sand Edition Image Credit: Ram Trucks RAM Truck Off-Road Vehicles ram power wagon

Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.