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2016 Ram Laramie Limited is a comfy way to haul stuff in Chicago

Some people want a rugged truck with no frills that can get seriously banged up and muddy. If that's the case for you, you're definitely going to want to avoid the 2016 Ram Laramie Limited debuting as the latest flagship trim on the 1500, 2500 and 3500 models at the Chicago Auto Show. This pickup is for the buyer who still wants to haul stuff around but get the work done while sitting in the lap of luxury. Bystanders as far as the next county are going to have zero problems knowing the oncoming or outgoing driver has the top-level Ram. In a somewhat similar style to the updated look from the Ram Rebel, the word "RAM" appears in billboard-sized chrome letters across the center of the grille of the Laramie Limited. In case folks somehow miss it, the air inlets on either side are practically arrows pointing right to the middle. The rear gets the same motif with an emblem measuring some 20-inches wide. If all of that isn't enough to grab attention, there's also tons of eye-grabbing chrome from end to end. This is not a vehicle meant to blend in. Inside, passengers are cosseted in acres of black Natura Plus leather with Graystone piping and Black Argento wood trim. For a bit of contrast from all the darkness, there are also metallic accents in a color called Liquid Graphite. LED lighting sheds soft illumination throughout the cabin. Take it all in, boys and girls, in the high-res image galleries above and below. Related Video:

2019 Ram 1500 eTorque fuel mileage numbers released [UPDATED]

UPDATE: A previous version of this story said that the Ram 1500 with the 3.6-liter V6 and eTorque was the most fuel efficient gasoline-powered truck in America. The 2018 Ford F-150 powered by the 2.7-liter EcoBoost V6 engine has ratings as high as 20 city, 26 highway, and 22 combined, which is 1 mpg better on the highway than Ram's six-cylinder eTorque. According to the EPA, the 2019 Ram 1500, when equipped with the 3.6-liter V6 engine and the brand's new eTorque technology, delivers 20 miles per gallon in the city, 25 on the highway and 22 combined in rear-wheel-drive form. Adding four-wheel drive drops those figures to 19/24/21. Those are big improvements over last year's Ram, which had a max efficiency rating of 17/25/20 without the eTorque system. By way of comparison, a 2018 Ford F-150 with the 3.3-liter V6 is rated at 19/25/22. That's down a single mile per gallon in the city but is otherwise a match for the Ram. The most efficient truck from Chevrolet currently rated by the EPA is the 2018 edition with GM's long-running 4.3-liter V6 at 18/24/20. There's a good chance Chevy's upcoming 2.7-liter turbocharged four-cylinder will take the efficiency crown, but it's not yet available. Ram also offers its eTorque technology on its Hemi V8-powered 1500. The EPA rates the two-wheel-drive V8 at 17/23/19 with eTorque (down one mpg on the highway with four-wheel drive). That's a meaningful gain of two miles per gallon combined over the standard non-eTorque Hemi offering. Ram's eTorque system replaces the trucks' standard alternator with a 10-horsepower electric motor and includes a 48-volt lithium-ion battery pack in addition to the standard lead acid battery. We took an eTorque Ram out for a quick spin and found that the technology makes for a truck that's nicer to drive, with the small electric motor working to make gearshifts feel smooth and refined. And now that we know it provides a real boost in fuel efficiency, it seems eTorque could be a big win for Ram. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.