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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

2017 Ram Rebel Mojave Sand preaches subtlety, revived 1500 Ignition Orange Sport doesn't

The traditionally green Los Angeles Auto Show isn't normally the place for pickup trucks, but that's not stopping Ram from bringing a pair of limited-edition trims for its popular 1500 pickup to sunny SoCal. First up, we have the 1500 Rebel Mojave Sand. Limited to just 1,500 units, this truck gets its name from its Mojave Sand exterior paint, which looks nothing like the identically named color Jeep sells on the Renegade. The cute ute's shade has a lot more tan than the almost-white color coming to the Ram Rebel. Of course, the Renegade doesn't get the Rebel's neat black graphics on the performance hood. Inside, the special-edition Rebel replaces the Radar Red seatbacks with all-black thrones, while Light Slate Gray stitching covers the IP, doors, and seats. Black anodized touches round out the cabin changes, and contribute to what is quite frankly a very business-like cabin. It feels out of place for a vehicle like the Rebel, but that doesn't mean it looks bad. If you think the Rebel Mojave Sand looks too muted, the new 1500 Ignition Orange Sport is anything but. A revival of a previous limited-edition package from 2015, the new truck brings back the bright orange exterior color, body color grille surround, black hood decals – which are identical to the Mojave Sand – and black badges. The main exterior difference between 2015 and 2017 are the wheels. Presumably 20-inchers, the five-spoke design is black for 2017 rather than silver. The cabin gets "Copperhead" accents and stitching throughout the cabin, with anodized orange trim pieces on the door panels and trim rings. Prices for the Rebel Mojave Sand start at $46,910 including $1,320 in destination charges. Deliveries should start in December. The Ignition Orange Sport, meanwhile, is only available on the 5.7-liter, V8-powered Crew Cab and kicks off at $45,060, also sans destination. The Jack-O-Lantern-themed trucks are hitting dealers now. Related Video: