2014 Ram 2500 Longhorn on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Ram boss says not to expect midsize pickup in America

Remember that mysterious midsize four-door pickup FCA was spotted testing recently? It may be sold as a Fiat in markets overseas, but don't expect it to join the Ram lineup in North America. At least not according to the latest word from the truck brand's new boss. Speaking with Automotive News at the New York Auto Show, Ram CEO Bob Hegbloom outlined four criteria for a successful midsize pickup, particularly in the North American marketplace: they have less capability than a fullsize truck, but return with a more compact form, lower price and considerably higher fuel economy. "I've been able to develop a strategy to come up with three of the four," said Hegbloom, but "I haven't seen anyone who can deliver on all four." Smaller and less capable are easy, but getting both the price and the fuel consumption down at the same time is where it gets tricky. As it is, a Ram 1500 with the diesel engine and rear-wheel drive delivers 29 miles per gallon on the highway, which is already more than the 27-mpg rating on the midsize Chevy Colorado and GMC Canyon. But Hegbloom figures that in order to justify a midsize pickup, American buyers would expect at least 35 mpg on the highway, and in order to do so, FCA would have to employ some trick tech, which would in turn raise the price beyond an attractive level. The last time Chrysler offered a midsize truck in America was with the Dakota that was discontinued in 2011. Ford similarly ceased offering the Ranger in North America in 2012, leaving the new Colorado and Canyon to take on the Toyota Tacoma and Nissan Frontier in the compact/midsize pickup market in the US. With the prospect of a Ram version apparently off the table, then, Fiat's midsize four-door pickup is likely take on the likes of the Volkswagen Amarok, Mitsubishi Triton and Toyota Hilux in markets like Europe and South America. But like those trucks, it will likely never see the inside of an American showroom.

2015 Ram ProMaster City Wagon [w/video]

At the tail end of 2014, I brought you a First Drive feature on the new Ram ProMaster City cargo van, a remarkably solid entry into the exploding light-commercial segment. While I was down in Austin, TX playing with those box vans, I also had time to sample Ram's slightly more civilized version, the ProMaster City Wagon. From the driver's seat forward, the Wagon and Tradesman (Ram's name for the cargo version) are practically the same, but the former trim is a lot different in the back section. The rear gets a folding, three-passenger-wide bench seat in the middle, and a carpeted cargo area behind that. This isn't exactly a new formula for the market; Ford has been selling a passenger-friendly five-seat version of its Transit Connect for a few years now. But the baby Ram is another competitor for small business owners in need of shuttles and such, or individuals who place a premium on interior space over creature comforts. Drive Notes Just as with the cargo version, the 178 horsepower and 174 pound-feet of torque from the 2.4-liter four-cylinder makes the City Wagon feel ably fast in urban traffic. Our short driving loop (along with the dozens of extra miles I logged around Austin), didn't offer much in the way of high-speed cruising, but I did dice with other city drivers confidently. The engine pulls adroitly if you really trample the throttle, though it certainly won't tempt you to race that punk kid at the red light. Handling is nippy relative to the size of this small van, with a tight turning circle and quick turn-in around town. The added weight in the back offered by the seats and trim – not quite 200 pounds – also helps to dampen the ride and improve smoothness over the road. The Short Cut video at the bottom of the page was shot with a cargo version of the City, but it should give you the general idea about the nimbleness herein. The extra seats, carpeting and stuff found inside the wagon also do a successful job of masking the strained sound of the engine and exhaust when you do rip through those nine gears. The ProMaster City Wagon is a significant number of decibels quieter than the Tradesman always. That said, no one will ever mistake this Ram for a Lexus; wind and road noise can be heard at all speeds. Ram has effectively cut the cargo area in half compared to the box van version; though bias seems to have been given to cargo over passengers.