2014 Ram 2500 Longhorn on 2040-cars

Auto blog

Stellantis is official: FCA and PSA merger finally sealed

MILAN — Fiat Chrysler and PSA sealed their long-awaited merger on Saturday to create Stellantis, the world's fourth-largest auto group with deep enough pockets to fund the shift to electric driving and take on bigger rivals Toyota and Volkswagen. It took over a year for the Italian-American and French automakers to finalize the $52 billion deal, during which the global economy was upended by the COVID-19 pandemic. They first announced plans to merge in October 2019, to create a group with annual sales of around 8.1 million vehicles. "The merger between Peugeot S.A. and Fiat Chrysler Automobiles N.V. that will lead the path to the creation of Stellantis N.V. became effective today," the two automakers said in a statement. Shares in Stellantis, which will be headed by current PSA Chief Executive Carlos Tavares, will start trading in Milan and Paris on Monday, and in New York on Tuesday. Now analysts and investors are turning their focus to how Tavares plans to address the huge challenges facing the group – from excess production capacity to a woeful performance in China. Tavares will hold his first press conference as Stellantis CEO on Tuesday, after ringing NYSE's bell with Chairman John Elkann. FCA and PSA have said Stellantis can cut annual costs by over 5 billion euros ($6.1 billion) without plant closures, and investors will be keen for more details on how it will do this. Marco Santino, a partner at consultants Oliver Wyman, said he expected Tavares to disclose the outlines of his action plan soon, but without divulging too many details at first. "He has proven to be the kind of person who prefers action to words, so I don't think he will make loud statements or try to over-sell targets," he said. Like all global automakers, Stellantis needs to invest billions in the years ahead to transform its vehicle range for the electric era. But other pressing tasks loom, including reviving the group's lagging fortunes in China, rationalizing its huge global empire and addressing massive overcapacity. "It will be a step by step process, also to allow the market to better appreciate every single move. I don't think we will have all the details before one year," Santino said.

Ram recreates 'Washington Crossing the Delaware' with SI Swimsuit models

America may have been founded on the overthrow of British rule, on revolution against tyranny and the rejection of over-taxation without representation. But these days, you might argue that America is more about things like pickup trucks and swimsuit models. Fortunately you needn't choose between the founding principles and modern obsessions with this latest promo from Ram. Sports Illustrated brought together a coven of its finest (and we do mean finest) swimsuit models and set them adrift upon the frozen Delaware River atop a wooden barge with a Ram 1500 pickup towing a row boat, recreating Emanuel Leutze's famous painting, "Washington Crossing the Delaware." And just why did they go through all the trouble? Because freedom, that's why. (Be forewarned, though, that the video is not strictly safe for work, what with all the scantily clad revolutionaries and what have you.) News Source: Ram via YouTube Celebrities Marketing/Advertising RAM Videos sports illustrated swimsuit edition

2021 Ram 1500 TRX Suspension Deep Dive | Underbelly of the beast

I think we can all agree that we have been waiting for a gonzo full-size truck like the 2021 Ram 1500 TRX for a long time. After all, it has been over a decade since the Ford F-150 Raptor came out, and it was such an immediate hit that I expected its direct competitors to respond much sooner than this. We all knew something was finally brewing in 2016, when the TRX concept was unveiled at the Texas State Fair. I was there, and was among the many who gave the assembled Ram higher-ups an enthusiastic thumbs-up. That’s what they were hoping to see before they greenlit the project. The pace of development being what it is, and with the redesigned, current-generation Ram 1500 a prerequisite that understandably had to come first, itÂ’s no surprise that weÂ’re only seeing it now as a 2021 model. You may be biting your tongue that I overlooked the Tundra TRD Pro or the Chevrolet Silverado Trail Boss, but neither of those comes close to following the formula established by the Raptor: big engine, a much wider stance than the base truck, greatly enhanced suspension travel, huge tires and swollen fenders to cover it all. Only the Raptor and the TRX fit that mold. For now.   Before I got started, I first pointed the TRX up my RTI ramp and measured its Flex Index score. Please excuse the shaded nose; the truck ran farther up than IÂ’d guessed and literally drove out of the picture. But something in my subconscious warned me to keep the garage door open, which was fortuitous because the nose of the Ram ended up inside. The TRX hiked its front wheel 29 and 7/8 inches off the ground before the left rear tire reached the point of lift-off, and that equates to a climb of 87.4 inches up the deck of my ramp. Divide that by the TRXÂ’s wheelbase of 145.1 inches, multiply by 1,000, and you arrive at a Flex Index score of 602 points. It could have been a few points higher, I think, if I could have straightened out the steering a bit better. But the high-grip cheese grater surface of my ramp was firmly dug in and having none of it. This is an extremely good score for a full-size crew cab pickup. LetÂ’s take a closer look at what made that possible.   The track width of the TRXÂ’s double wishbone front-suspension is a full 6 inches broader than a regular Ram 1500, and you are looking at the parts that are responsible. The lower wishbone (yellow arrow), the upper control arm (green) and the steering knuckle (red) conspire to add 3 inches per side to the TRXÂ’s stance.