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Ram and Fiat working on possible midsize pickup for global markets

The midsize pickup segment is enjoying a recent boom globally, with updated models like the new Ford Ranger on the way and a revised Toyota Hilux already testing. The next automaker to take the plunge into the market might be FCA with this recently spotted, highly camouflaged truck. Click through the gallery to see the pickup wearing two different disguises during cold-weather testing. Unfortunately, they keep the truck very well hidden, and even the bed is covered in both of them. Still, it appears that the front end wears a fairly upright design, and the four-door cab is obvious. Also, take a look at the rear to spot coil springs for the suspension, rather than leaf springs. According to our spies, this vehicle's size is larger than the current front-wheel drive Fiat Strada and is closer in dimensions to models like the Ranger and Hilux. Of course, the most intriguing question is whether FCA might bring this vehicle to the US as a Ram competitor against the Chevrolet Colorado and GMC Canyon. The company's five-year plan makes no mention of such a model here through at least 2018, though. However, Europe and South America are set to receive a midsize pickup in 2016. Perhaps, that's what we are seeing here. Related Video: Featured Gallery Fiat-Ram Pickup Spy Shots View 14 Photos Image Credit: CarPix Design/Style Spy Photos Fiat RAM Truck FCA

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

2019 Ram 1500 features an updated Ram's head badge

Full-size truck owners love to make a statement. That's how we've arrived at the mile-high grilles, acres of chrome and belt buckle-esque badging you'll find on trucks like the Chevy Silverado, Ford F-150 and Nissan Titan. The new 2019 Ram 1500 made its debut this week at the 2018 Detroit Auto Show. While the sheetmetal and grille are the most obvious visual changes, the ram's head badge quietly got a modern redesign. At first glance, it appears to be the same badge that's graced Dodge and Ram vehicles for decades. Look closely and you'll see that this new one is all squared off, ditching all the curves for straight edges. It looks chiseled rather than carved and is a far cry from the detailed Ram's head that made a debut back in 1981. It also incorporates the new "RAM" lettering that replaced the crosshair in the truck's grille. View 4 Photos Little things like this do a lot to keep a vehicle fresh. Dodge seems to be the only automaker capable of changing logos anymore. Ford and Chevy are stuck with the blue oval and bowtie, so why not take advantage of a newer nameplate? Related Video: Image Credit: FCA Design/Style Dodge RAM Truck