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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ram reveals 2014 truck lineup, EcoDiesel V6 a $2,850 option on 1500 models

The fullsize pickup truck market is as competitive now as it's ever been, and with Ford's F-Series line leading the way in sales, GM's Chevrolet Silverado and GMC Sierra twins boasting brand-new designs, you knew Ram wasn't about to rest on its laurels for the 2014 model year.
And so we present to you the 2014 Ram lineup, with the biggest change being the addition of an optional 3.0-liter EcoDiesel engine for the 1500 model (the same powerplant that's gotten rave reviews in the latest Jeep Grand Cherokee) and the proliferation of the eight-speed TorqueFlite transmission across the entire model range. That engine boasts 420 pound-feet of torque to go along with its 240 horsepower, which means it ought to be able to tow just about anything the 5.7-liter Hemi can, while returning significantly better fuel mileage. Sadly, Ram has not yet released official estimated mpg figures, though it is claiming best-in-class results (though there aren't any other light-duty diesel pickups to compare against).
Standard on Ram 1500 is the Pentastar V6 engine that was introduced for the 2013 model year, pushing 305 horsepower and 269 lb-ft of torque, and the Hemi V8 is optionally available with 395 horsepower and 410 lb-ft of torque. All engines are mated to the eight-speed automatic. The previously available 4.7-liter V8 has been dropped for 2014.

GM also sheds parts from its pickups to boost payload ratings

The row between Ford and Ram over who boasts the best-in-class tow rating for heavy duty pickups has revealed a number of things. Chief among them is a report that Ford removes items like the spare tire, jack, radio and center console from its vehicles in a bid to lower its base curb weight and therefore keep the truck's gross vehicle weight rating down.
For those that need a refresher, GVWR is the vehicle's curb weight plus its maximum payload. A lower GVWR allows Ford to station its F-450 among the so-called Class III pickups, despite the fact that internally, it has the makings of a more brutish Class IV truck.
Ford explains away these deletions, saying a customer could order their vehicle in such a manner. It has also come to light that Ford is not the only automaker to engage in such practices.