2012 White Dodge Powerwagon Crew 4wd Hemi Cloth!!! Call Us Today! We Finance!! on 2040-cars

Auto blog

Ram confirms Fiat Doblo-based ProMaster City for North America

As Sergio Marchionne flies back and forth between Turin and Auburn Hills, he doesn't just bring Chryslers back with him to Italy to sell as Lancias. He also brings Fiat products to sell Stateside under various Chrysler labels, chief among them Ram.
The former Dodge truck brand launched the Fiat Ducato as the Ram ProMaster earlier this year, giving it a greater foothold in the commercial vehicle market and a replacement for the Sprinter which Mercedes-Benz took back from its Chrysler-partnership days. Now Auburn Hills has announced that Ram will begin selling the Fiat Doblo on this side of the Atlantic as the Ram ProMaster City.
The Doblo, which was twice named International Van of the Year, has sold over 1.3 million units worldwide. Whether that includes the rebadged version which Vauxhall and Opel sell as the Combo is another matter, as is the question over how much longer Fiat and General Motors will continue that particular partnership as the ties between Fiat and Chrysler deepen.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

2015 Ram Laramie Limited brings more luxury, tweaked style to Chicago

Once upon a time, the Chicago Auto Show was where truck manufacturers chose to introduce their wares. New HD truck? Go to Chicago. Entry level, midsize pickup? Chicago. Flagship dually? Chicago. While that's far from a rule nowadays, Ram still looked to the Windy City to introduce the new version of its flagship trim – the Laramie Limited. Featured in light-duty 1500, heavy-duty 2500 and I-need-to-tow-Australia 3500 bodies, the Laramie Limited is the latest proof that pickups are no longer limited to work, but are proper luxury vehicles in their own right. To reflect this, Ram has upholstered the Laramie Limited's cabin in gorgeous black Natura Plus leather. We're pretty fond of the Graystone piping on the seats, while the pinstripe theme found throughout on the Black Argento wood and contrast stitching certainly ups the styling ante. The center stack is home to most of the cabin's brightwork, with K-black Dark Metallic paint, while LED accent lighting is found throughout. Ram was liberal with the application of Liquid Graphite finishes, adding it to the center stack's bezels and the gauges and needles in the handsome instrument cluster. For the exterior, Ram has thrown the whole idea of subtlety out the window. There's plenty of inspiration from the Ram Rebel that was shown at the 2015 Detroit Auto Show, only instead of the dark finishes of that vehicle, the Laramie Limited features lots, and lots of chrome. Like the Rebel, the flagship truck gets a restyled grille, complete with a domineering "RAM" badge, although the nose of the Laramie Limited is nothing compared to its tailgate. The rear of the truck is home to an enormous, 20-inch wide "RAM" badge that the company hilariously explains away in its press release, saying it's there "so onlookers can clearly identify the truck." Okay. Beyond the borderline obnoxious badges, Ram has finished the front and rear bumpers and mirror caps in chrome, and opted for a stylish dark housing for the halogen-only headlights. Those units crown LED turn signals, while the taillamps are straight LED throughout. We have an extensive gallery of images detailing the new Laramie Limited, and you can bet that we'll be complementing the official shots with live images from the floor of the 2015 Chicago Auto Show. Until then, head into Comments and let us know what you think of Ram's not-so-subtle flagship.