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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

CES Part 2: Honda/Sony Afeela, BMW i Vision Dee and more | Autoblog Podcast #763

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick and Associate Editor Byron Hurd. This week, they pick up from last week and dig deeper into some of the reveals and news coming from this year's Consumer Electronics Show (CES) including the Ram 1500 Revolution, the Afeela EV collaboration from Sony and Honda, Peugeot Inception, BMW i Vision Dee and VW ID.7, among other highlights and musings from the show. They also discuss the cars they've been driving, including the BMW iX, Mercedes EQS SUV, two-door Bronco Badlands, Mazda CX-50 Meridian Edition and Toyota RAV4 Wilderness Edition. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #763 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown CES 2023 Ram 1500 Revolution Sony Honda Mobility Afeela EV prototype Peugeot Inception BMW i Vision Dee Volkswagen ID.7 Cars we're driving 2023 BMW iX 2023 Mercedes EQS 450 SUV 2022 Ford Bronco Badlands Two-Door 7MT 2023 Mazda CX-50 Meridian Edition 2023 Toyota RAV4 Woodland Edition Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts CES BMW Ford Honda Mazda Mercedes-Benz RAM Toyota Volkswagen Peugeot Truck Coupe Crossover SUV Concept Cars Electric Luxury Off-Road Vehicles Performance Sedan Afeela

Ram 1500 EcoDiesel HFE ekes out another mpg, creeps toward 30

The idea of a fullsize pickup knocking on 30-miles-per-gallon highway was impressive last year when Ram announced its 28-mpg figure for the Ram 1500 EcoDiesel. For 2015, the company has figured out how to nudge that number up slightly higher for a new HFE version of the diesel model. The mileage tops the segment and beats the nearest competitor by 12 percent, according to the truckmaker. The 1500 EcoDiesel HFE bumps up the standard version's economy numbers by one mpg across the board for an impressive EPA rating of 29 mpg highway, 21 mpg city and 24 mpg combined. The special model is based around the Quad Cab body with rear-wheel drive and a six-foot, four-inch bed and mixes features from the Trademan and Express trims, including optional body-color bumpers. The right combination of 20-inch wheels, side steps and a tri-fold tonneau cover provides the formula to improve the aerodynamics and increase mileage. Mechanically, the truck has been left alone with the 3.0-liter diesel V6 still making 240 horsepower and 420 pound-feet of torque and routing through an eight-speed automatic gearbox. Like gasoline, diesel fuel prices have been on the decline in recent weeks, though the fuel still runs significantly more per gallon than gas. It's intriguing to see Ram going after buyers who hope to eke the best economy from their trucks. The EcoDiesel HFE will go on sale late in the first quarter of 2015, and brand spokesperson Nick Cappa tells Autoblog pricing will be announced soon. Check out a video of Ram CEO Robert Hegbloom unveiling the this fuel-sipping pickup at the 2015 Detroit Auto Show and read the official announcement below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ram Has "Turned Up the Eco" on Fullsize Truck MPGs ... to 29 Ram 1500 EcoDiesel HFE increases highway MPG rating to 29 EcoDiesel tops next nearest competitor by 12 percent 21 MPG City and 24 MPG Combined are highest EPA ratings for any pickup EcoDiesel HFE will be first diesel powertrain offered in Ram 1500 Express model January 13, 2015 , Auburn Hills, Mich. - The Ram Truck brand today announced that it will add a new, more fuel-efficient model to its half-ton truck lineup and further extend its claim on the industry's highest fuel efficiency rating. The 2015 Ram 1500 EcoDiesel HFE will deliver the highest fuel economy among all fullsize truck competitors -- 12 percent higher than the next-closest competitor.