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2017 Ram Rebel Mojave Sand preaches subtlety, revived 1500 Ignition Orange Sport doesn't

The traditionally green Los Angeles Auto Show isn't normally the place for pickup trucks, but that's not stopping Ram from bringing a pair of limited-edition trims for its popular 1500 pickup to sunny SoCal. First up, we have the 1500 Rebel Mojave Sand. Limited to just 1,500 units, this truck gets its name from its Mojave Sand exterior paint, which looks nothing like the identically named color Jeep sells on the Renegade. The cute ute's shade has a lot more tan than the almost-white color coming to the Ram Rebel. Of course, the Renegade doesn't get the Rebel's neat black graphics on the performance hood. Inside, the special-edition Rebel replaces the Radar Red seatbacks with all-black thrones, while Light Slate Gray stitching covers the IP, doors, and seats. Black anodized touches round out the cabin changes, and contribute to what is quite frankly a very business-like cabin. It feels out of place for a vehicle like the Rebel, but that doesn't mean it looks bad. If you think the Rebel Mojave Sand looks too muted, the new 1500 Ignition Orange Sport is anything but. A revival of a previous limited-edition package from 2015, the new truck brings back the bright orange exterior color, body color grille surround, black hood decals – which are identical to the Mojave Sand – and black badges. The main exterior difference between 2015 and 2017 are the wheels. Presumably 20-inchers, the five-spoke design is black for 2017 rather than silver. The cabin gets "Copperhead" accents and stitching throughout the cabin, with anodized orange trim pieces on the door panels and trim rings. Prices for the Rebel Mojave Sand start at $46,910 including $1,320 in destination charges. Deliveries should start in December. The Ignition Orange Sport, meanwhile, is only available on the 5.7-liter, V8-powered Crew Cab and kicks off at $45,060, also sans destination. The Jack-O-Lantern-themed trucks are hitting dealers now. Related Video:

Ram increasing EcoDiesel production [w/video]

The Ram 1500 EcoDiesel shot out of the gate with strong sales by filling its initial allocation of 8,000 orders in just three days, in February. At the time, Ram expected that the oil-burning variant would account for around 10 percent of 1500 output, but it knew there was room to grow if the demand was there. Apparently it is, as the truck maker is doubling the diesel's production mix for the 2015 model year to 20 percent of the pickup's total volume.
Since hitting the market, the EcoDiesel has been a smashing success, according to Ram. The company claims that nearly 60 percent of its sales have been conquests from other truck brands, and its popularity has boosted the 1500's average transaction price, as well. In an accompanying video, brand president Bob Hegbloom said that customers have been demanding more of them.
"Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand," said Hegbloom in the company's release.

The Ram Macho Power Wagon concept is totally in your face with its cool rack system

The Ram brand isn't being very subtle with this year's SEMA concept. It's called the Macho Power Wagon, and it's painted in Macho Mango. Yeah, it's for dudes. We apologize if you start hearing a Village People song in the back of your head. This bigger, badder Ram is a throwback to the Macho Power Wagon of the late 1970s. Along those lines, it bears the retro, vertical Power Wagon graphics that line the C-pillar, and it also has vintage-style eight-spoke beadlock wheels inspired by its '70s namesake. Those wheels are shod in huge 37-inch tires, which fit thanks to a four-inch suspension lift, and custom, conceptual fender flares. View 20 Photos The truck is powered by the normal Power Wagon's 6.4-liter V8, rather than the crazy TRX concept's supercharged Hemi, and it has the stock front winch. This Ram also sports quite a few concept parts besides the wheels and fender flares. Starting at the front and moving rearward, the Macho Wagon gets custom bumpers with skid plates and tow hooks, a new hood with big heat extractors, an LED light bar, a roof rack, single-piece running-boards, and five-inch exhaust tips. There's one more custom piece in back. Immediately behind the C-pillar is a sport hoop, under which hides another hoop that can slide along tracks on the bed. These hoops together are called the Ramrack, and when the second hoop is moved back along the bed, it works together with the cab's roof rack to create a long utility rack. It's a thoroughly clever way of adding practicality without sacrificing appearances. We would love to see something like this reach production, since it could be very handy on quad cab pickups with short beds, allowing them to carry long objects without having to drop the tailgate to get them to fit. Because there's nothing macho about that. Related Video: