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2019 Ram 1500 truck gets loaded with Mopar goodies in Chicago

Last month saw the debut of the all-new 2019 Ram 1500. While there are a slew of variants coming down the pipe (Ram 1500 Tradesman, Ram 1500 Sport, etc.), Ram used the 2018 Chicago Auto Show to showcase a whole host of Mopar parts and accessories on a bright-red 2019 Ram. In total, there will be more than 200 new parts available when the new Ram hits dealer showrooms later this year. The truck here is a Flame Red 2019 Ram 1500 Big Horn Sport 4x4. It's sporting a 2-inch lift kit, 35-inch tires, 18-inch beadlock wheels, black fender flares and black aluminum running boards. The bed has the adjustable "Ram Rack," a sort of frame that can be used to strap down large items like a couple of kayaks. The rear bumper has a bed step that articulates outward when needed. The Nissan Titan has a similar feature. View 9 Photos There are a few performance upgrades, too, though Mopar doesn't list any new power ratings. There's a new cold-air intake for the 5.7-liter Hemi V8 that's functional with all of the new Ram's hood designs. The Hemi also gets a new stainless steel catback exhaust system. The 5-inch exhaust tips fit into the bumper. Visually, the Ram gets a black Mopar logo on the hood, black Ram emblems and badges, black tow hooks and a Mopar logo in the trailer hitch. The interior is done up in Katzkin leather with red stitching, and the ram's head logo on the seat backs and rubber floor mats. One of the coolest things about all of these parts is that customers can have them installed before ever taking delivery. Those parts will also be backed by the same warranty as the rest of the truck. Related Video: Image Credit: FCA Aftermarket Design/Style Chicago Auto Show RAM Truck Off-Road Vehicles 2018 Chicago Auto Show

FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

Ford, Ram in heavy-duty towing spat

Every pickup truck commercial has the brand trying to convince us that its model is the biggest, brawniest vehicle on the block. But Ford and Ram appear ready to really throw down the gauntlet and scrap over the towing figures for their heavy-duty models, and it could potentially end up in court.
The issue revolves around what it means to be best in class. Ford claims that its 2015 F-450 (pictured above) has a max tow rating of 31,200 pounds, compared to 30,000 pounds for the Ram 3500 (right). However, both companies market these heavy haulers as having the top towing in their class. According to Automotive News, Ford is threatening legal action if Ram doesn't back down.
The situation isn't as simple as just comparing the numbers, though. First, the two companies calculate their towing capacities differently. Ram adheres to the SAE J2807 rating, while Ford uses its own internal system. Although, as the company introduces new models, they are certified using the SAE standard. "When an all-new F-Series Super Duty is introduced, it also will use SAE J2807," said Ford to Autoblog in an emailed statement.