2011 Ram 2500 on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

FCA spends $1.5 billion to retool plant for Ram production

Fiat Chrysler Automobiles (FCA) is planning to invest $1.48 billion to retool its Sterling Heights Assembly plant in metro Detroit to build the next generation of the Ram 1500. The investment will allow the assembly plant to go from unibody to body-on-frame construction. FCA also confirmed that production of the Chrysler 200 will end in December in order for the plant to be altered. As previously reported, FCA is looking to move production of the 1500 from its current assembly plant in Warren to the Sterling Heights Assembly plant (both are in Michigan). While FCA has not released any official plans for the Warren Truck Assembly Plant, Automotive News reports that the plant will be retooled to manufacture the Jeep Wagoneer and Grand Wagoneer SUVs. Earlier this month, FCA announced plans to invest $1.05 billion to retool the Jeep Wrangler factory. FCA's current investment plans are part of the automaker's push to put competitive products on the road. Related Video: News Source: FCA, Automotive NewsImage Credit: FCA Plants/Manufacturing Chrysler Jeep RAM SUV Sedan

2019 Ram 1500: Everything we know

We're not too far away from the sheet being pulled off the 2019 Ram 1500. But over and over, we've had spy shots come in revealing much of the truck before hand. The latest ones have given us a very clear look at the truck's new grille, which boldly does away with the signature crosshair grille. The main iteration we've seen is the one above with the "RAM" logo in the center flanked by split chrome bars. Chrome is used extensively elsewhere, too. The traditional Ram logo has also probably been binned, at least on the exterior, in favor of the broad Ram script currently seen on the Ram Rebel, Laramie Longhorn and Limited trims. Indeed, it seems like a change that the brand has subtly been trying to get its customers ready for, as a quick trip to the company website will show a greater reliance on those trim levels to visually represent each Ram model (including the heavy-duty 2500 and 3500). View 3 Photos Now, there will likely continue to be multiple grille options available as there is today to at least differentiate luxury and off-road models. In the renderings above, we show a version of the grille without those chrome bars. The rest of the truck in the rendering is based on what we saw when some gusty weather unofficially revealed the Ram 1500 to a spy photographer, as seen in the gallery below. View 18 Photos As for everything else we know about the 2019 Ram 1500 ... The Interior View 8 Photos We got pretty good shots of the new Ram interior a few weeks ago. There will be a huge, vertically oriented touchscreen available, possibly with updated UConnect interface software, flanked by hard buttons for the climate control system. A volume knob and redundant multi-purpose control knob will remain, as will the rotary transmission selector. New toggle switches below will be dedicated to various vehicle controls, and we would assume would remain in place throughout the trim level range. Smaller touchscreens will almost certainly be found on lower trims with a traditional array of climate controls between them and the toggles. It'll be steel View 5 Photos An intrepid magnet-wielding spy photographer back in August examined a 2019 Ram test mule's body panels and discovered the majority of them are steel. The hood and tailgate are aluminum, however. There will be a split tailgate option View 18 Photos Speaking of that tailgate, spy photos have shown that it will be available with a split, barn-door-style tailgate option.