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Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

2017 Ram Rebel Mojave Sand preaches subtlety, revived 1500 Ignition Orange Sport doesn't

The traditionally green Los Angeles Auto Show isn't normally the place for pickup trucks, but that's not stopping Ram from bringing a pair of limited-edition trims for its popular 1500 pickup to sunny SoCal. First up, we have the 1500 Rebel Mojave Sand. Limited to just 1,500 units, this truck gets its name from its Mojave Sand exterior paint, which looks nothing like the identically named color Jeep sells on the Renegade. The cute ute's shade has a lot more tan than the almost-white color coming to the Ram Rebel. Of course, the Renegade doesn't get the Rebel's neat black graphics on the performance hood. Inside, the special-edition Rebel replaces the Radar Red seatbacks with all-black thrones, while Light Slate Gray stitching covers the IP, doors, and seats. Black anodized touches round out the cabin changes, and contribute to what is quite frankly a very business-like cabin. It feels out of place for a vehicle like the Rebel, but that doesn't mean it looks bad. If you think the Rebel Mojave Sand looks too muted, the new 1500 Ignition Orange Sport is anything but. A revival of a previous limited-edition package from 2015, the new truck brings back the bright orange exterior color, body color grille surround, black hood decals – which are identical to the Mojave Sand – and black badges. The main exterior difference between 2015 and 2017 are the wheels. Presumably 20-inchers, the five-spoke design is black for 2017 rather than silver. The cabin gets "Copperhead" accents and stitching throughout the cabin, with anodized orange trim pieces on the door panels and trim rings. Prices for the Rebel Mojave Sand start at $46,910 including $1,320 in destination charges. Deliveries should start in December. The Ignition Orange Sport, meanwhile, is only available on the 5.7-liter, V8-powered Crew Cab and kicks off at $45,060, also sans destination. The Jack-O-Lantern-themed trucks are hitting dealers now. Related Video:

Want a V8 on the cheap? Buy a work truck

In case you didn't notice, V8 cars have gotten pretty expensive. If you want a modern muscle car like the Dodge Challenger R/T, Ford Mustang GT, or Chevy Camaro SS, you'll need between $34,000 and $38,000 for a stripped out example of one. The cheapest of those is the Challenger, and the priciest is the Camaro. These are also the cheapest V8 cars the companies offer. But if you absolutely have to have a V8 for less, there is an option, work trucks. As it turns out, all of the Big Three offer their most basic work trucks with V8s. And because they're so basic, they're pretty affordable, especially when sticking with the standard two-wheel drive. A Ram 1500 Tradesman with a V8 can be had for as little as $29,840, which is a little more than $4,000 less than a Challenger R/T. For a bit more at $30,275, you can have a Chevy Silverado W/T, almost $8,000 less than a Camaro SS. The most expensive is the V8 Ford F-150 starts at a starting price of $30,670, which is a bit over $5,000 less than the Mustang. Of course you'll be in an ultra bare bones vehicle with few comforts, and the price will go up if you add stuff, but we're bargain hunting here, and sacrifices are sometimes necessary. Besides, what you lose in comfort, you gain in loads of cargo space and towing (try to look at the bright side). Also, as a side note, all three trucks are available with optional electronic locking rear differentials. At the discounted price of these trucks, you still get a heaping helping of power. The most potent of the trio is the Ram 1500 Tradesman with 395 horsepower and 410 pound-feet of torque generated by a 5.7-liter V8. Compared with the Challenger R/T, the Ram is up by 20 horsepower and they're tied for torque. The value proposition is even more stark between the two vehicles when looking at the price per horsepower. Each pony in the Ram costs $75.54, while the Challenger charges you $90.91. The Challenger is also more expensive per horsepower than its close competitors. The F-150's 5.0-liter V8 is just barely behind the Ram with 395 horsepower and 400 pound-feet of torque. That's still more power than the Challenger, and it matches the torque of the 2017 Mustang GT. On the down side, it still would be down 20 horsepower on that same 2017 Mustang, and it's behind by 60 horsepower and 20 pound-feet on the new 2018 Mustang GT. The F-150 also just edges out the Mustang in the dollar per horsepower measure.