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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Certain Chrysler owners eligible for buyback program

Certain car owners whose Chrysler vehicles contain dangerous defects will soon have a way to get rid of their lemons without losing money. As part of an agreement with federal regulators, Fiat Chrysler Automobiles has agreed to buy back more than 500,000 vehicles susceptible to veering out of control without warning at above market-value prices. The deal mainly covers certain models of RAM trucks, the Dodge Dakota pickup and Dodge Durango SUV. Further, owners of more than 1.5 million Jeep Liberty and Grand Cherokees at heightened risk for lethal fires are eligible to trade in their vehicles at above market value or, alternately, get a gift certificate if they prefer to have repairs made. Chrysler has "a heavy responsibility to make sure the products they make are safe for the traveling public," said Mark Rosekind, administrator of the National Highway Traffic Safety Administration. "... Here, we are sending an unambiguous signal to industry that if you skirt the laws or violate the law, or don't live up to the responsibility that consumers expect, we are going to penalize you." The buy-back and trade-in options for motorists come as part of an unprecedented penalty NHTSA slapped against Chrysler for violating federal motor-vehicle safety laws. Chrysler will pay a $105 million fine, the highest ever levied by the regulatory agency. In addition to the buy-backs, Chrysler also agreed to an independent monitor for three years. Investigators had outlined problems in the company's conduct in 23 recalls that affected more than 11 million defect vehicles. As part of a consent-order agreement, Chrysler acknowledged it did not notify vehicle owners of recalls in an effective manner and did not notify NHTSA of safety problems. Though those recalls affected millions of drivers, the buy-back and trade-in options are only for a small portion of the vehicles involved. Because Chrysler struggled to fix the problem and no repair was apparent, Rosekind said the buy-backs are reserved "for customers who didn't have a remedy." Buy-backs are for trucks and SUVs affected by three recalls that occurred in 2013 (recalls 13V-038, 13V-527 and 13V-529), that addressed a rear-axle pinion nut that could come loose and cause a loss of vehicle control. Those recalls covered 579,228 vehicles, including 2009-2012 Ram 1500, 2500, 3500, 4500 and 5500 trucks, 2009-2012 Dodge Dakotas, 2009 Chrysler Aspen and the 2009 Dodge Durango.

2019 Ram 1500 Tradesman Drivers' Notes Review | Basically great

The 2019 Ram 1500 is the first major redesign for FCA's best-selling model since 2009. The outgoing truck was a favorite among the Autoblog staff, and this new model only looks to be a wholesale improvement. This Ram 1500 Tradesman may be the entry-level model, but it gives us a good baseline for the rest of the range. Our truck was a crew-cab four-wheel drive variant. Options include the $795 sport appearance package, $545 trailer towing package, $450 for a spray-in bedliner and of course $1,195 destination charge. All-in, our tester rang up at $45,195. Editor-in-Chief Greg Migliore: This was my first taste of the 2019 Ram, and FCA's truck guys did a solid job with the redesign. It's comfortable, powerful and has gutsy styling. Critically, I think the interior is best-in-segment. Regardless of trim or spec, the Ram offers an intuitive layout with nice materials and a pleasing, functional design. All of this comes through in the Tradesman, which is Ram's go-to-work truck. You get the basics and the grunt, without the frills. Our tester still comes in at $45,195 thanks to a slew of options like the Hemi V8, rear power sliding window, satellite radio, sport appearance pack and trailer tow fittings. Plus, this one is a crew cab with four-wheel drive, which starts at a higher price point than a smaller, V6-powered Tradesmen. So it's not totally no-frills, but this work truck did give me a good taste of the new Ram in a clear, distilled manner. I like it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Senior Editor, Green, John Beltz Snyder: After getting out of the Ford F-150 and into the Ram 1500 Tradesman, I noticed a few things right away. I was especially taken by the thought put into the organization of the Ram's interior. There's a lot of useful space for storage throughout, including a clever cubby in front of the passenger seat. The center front seat folds down to serve as a console with cup holders, or folds up to create a true bench seat. Slide on over, baby. Driving it, this is definitely more truck-like than the F-150 I had just been in. It's noisier, bouncier, and generally less comfortable. It feels like the real deal, though, and if you're driving a truck because you like trucks, this definitely scratches that truck itch better than the Ford. Associate Editor Reese Counts: I love this truck. The Ram 1500 has long been my favorite full-size pickup.