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Ram reveals 2014 truck lineup, EcoDiesel V6 a $2,850 option on 1500 models

The fullsize pickup truck market is as competitive now as it's ever been, and with Ford's F-Series line leading the way in sales, GM's Chevrolet Silverado and GMC Sierra twins boasting brand-new designs, you knew Ram wasn't about to rest on its laurels for the 2014 model year.
And so we present to you the 2014 Ram lineup, with the biggest change being the addition of an optional 3.0-liter EcoDiesel engine for the 1500 model (the same powerplant that's gotten rave reviews in the latest Jeep Grand Cherokee) and the proliferation of the eight-speed TorqueFlite transmission across the entire model range. That engine boasts 420 pound-feet of torque to go along with its 240 horsepower, which means it ought to be able to tow just about anything the 5.7-liter Hemi can, while returning significantly better fuel mileage. Sadly, Ram has not yet released official estimated mpg figures, though it is claiming best-in-class results (though there aren't any other light-duty diesel pickups to compare against).
Standard on Ram 1500 is the Pentastar V6 engine that was introduced for the 2013 model year, pushing 305 horsepower and 269 lb-ft of torque, and the Hemi V8 is optionally available with 395 horsepower and 410 lb-ft of torque. All engines are mated to the eight-speed automatic. The previously available 4.7-liter V8 has been dropped for 2014.

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Ram 1500 wins Consumer Reports fullsize truck test

Vehicles that perform well in road tests by some of the most popular automotive publications, such as Car and Driver, Motor Trend and Automobile, don't always score well in in Consumer Reports' more regimented, practical test procedures, so the Ram 1500's climb to the top of CR's scoreboard is a boon for the well-received pickup truck, which CR also put on its "recommended" list.
To start off with, the freshened 2013 Ram 1500 has a lighter, stiffer chassis than before, and the four-wheel-drive Crew Cab that CR bought and tested performed flawlessly and achieved class-leading fuel economy (15 miles per gallon) with the 5.7-liter Hemi V8 - the most popular engine choice for the 1500 - and the new eight-speed automatic transmission. The unique-in-its-class rear coil spring setup endowed the truck with "one of the best rides of any pickup," CR reports. That helped it earn its class-leading road-test score of 78, well ahead of the nearest competition still in production, the Toyota Tundra (69) and the Ford F-150 (68). It's worth noting, however, that the Chevrolet Avalanche outscores the 1500 by two points (80), but production of that vehicle ends after the current 2013 model year.
About the only things the publication could find wrong with the truck were a heavy tailgate and a high step up into the cabin. Get ready for the next round later this summer when CR is finished testing the 2014 Chevrolet Silverado, which is doing well so far in the publication's tests.