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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.

Chrysler Uconnect gets dealer-activated navigation, new infotainment features

Get in just about any mid-level Chrysler product these days, and you'll see a touchscreen head unit that would be perfect for a navigation system. The only thing is that some of these cars equipped with the head unit for Chrysler's Uconnect infotainment system were not optioned up with navigation at the time of purchase, leaving drivers looking for turn-by-turn directions relying on either an aftermarket nav system or a smartphone. Starting on select new Chrysler products, however, customers with Uconnect will now be able to upgrade to navigation as a dealer-activated option.
Announced at the 2013 Consumer Electronics Show, this new element of Uconnect will allow owners to have an in-dash navigation system installed quickly and easily; Chrysler said that this will be a major benefit for used-car buyers. Unfortunately, it doesn't sound like this system will be retroactive on previous Uconnect head units, but it will launch this year on the 2013 Ram 1500, 2013 SRT Viper and the 2014 Fiat 500L. Chrysler did not announce the expected MSRP to have dealers activate the navigation capabilities.
Another infotainment option for Chrysler buyers is the Uconnect Access system that can allow WiFi, voice text messaging, emergency assistance, remote vehicle operation (such as starting the engine or locking/unlocking the doors) and limited POI searches using Bing. Also introduced at CES, the new Uconnect Access via Mobile system builds on this by allowing users to add in-car apps such as iHeart Radio, Pandora and Slacker by connecting to the system via a smartphone. This system will first be offered on the 2013 Ram and Viper.