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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

2017 Ram 2500 Power Wagon demos off-road abilities in Chicago

In today's world, big budget auto show debuts involve lots of music and video, with a car docilely rolling onto the stage. Practical demonstrations of abilities are few and far between. Ram didn't get that memo, though, and decided to give attendees at the 2016 Chicago Auto Show a taste of just what the new Power Wagon can do off road, showing some extreme suspension articulation before crawling the big pickup down a flight of stairs. It was an impressive display for the facelifted pickup, which retains all the things that made the Power Wagon such a monster while improving on its overall aesthetic. The two-tone styling looks great in person, and even the controversial grille – which many of our readers cited as being a problem in our debut post – looks nicer in the flesh than in static shots. The upholstery, too, with its tire-tread imprints looks better in real life, and we're digging the Power Wagon and Ram logos sprinkled around the high-riding thrones. You can read a deeper dive into the new new truck in our introduction post from early this morning. We've also got a smattering of images of the new Power Wagon on the show floor and a video of the flashy debut in Chicago. Have a look. View 18 Photos Show full PR text New 2017 Ram Power Wagon – The Ultimate Off-road Truck Benefits From New Design New 2017 Ram Power Wagon front grille design styling super-sizes Ram 1500 Rebel Tops Ram – "The Off-road Truck Leader" – 4x4 lineup New colors, lighting, wheels, grilles and legacy graphic takes cues from 1979-80 "Macho Power Wagon" New interior colors and materials, including Diesel Gray and Black seats with tire tread-matching pattern Unique 17-inch wheels and 33-inch Goodyear Wrangler DuraTrac tires pull dirt from its comfort zone Standard 6.4-liter HEMI® V-8 with best-in-class 410 horsepower and 429 lb.-ft. of torque features unsurpassed powertrain warranty – five years/60,000 miles Unique Ram "Articulink" front suspension system incorporates high movement joints and sway-bar disconnecting system, allowing for additional flexibility and axle articulation Ram engineering continues to lead heavy-duty segment innovation with five-link coil rear suspension to deliver best-in-class ride and superior axle control Ram Power Wagon features standard front and rear electronic-locking differentials for true four-wheel drive and maximum traction Standard Warn 12,000-lb.