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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.

2021 Ram TRX to be revealed this summer

The wait for the 2021 Ram TRX will soon be over, FCA confirmed Thursday with a social media teaser. The much-anticipated, Hellcat-powered Raptor slayer will be revealed this summer.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ram teased the unveiling on Twitter with a short video of the truck kicking up a massive desert dust cloud overlaid with the TRX badge and the caption, "It’s not a mirage." Make sure you enable sound, because the clip has audio, and you can hear the beating heart of the TRX — the same 6.2-liter supercharged V8 that powers FCA's Dodge Hellcat and Jeep Trackhawk models.  The engine sound in the clip lends credibility to a previous spy video purporting to show a group of TRX prototypes testing in Michigan's Silver Lake Sand Dunes.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The link in the tweet leads to a microsite which replays the same short clip but offers no additional information, which tracks with the slow-drip approach Ram has taken with teasing out its new truck. Much of what we know (or believe to be true) has come from unconfirmed sources and spy shots, but Ram has acknowledged that the Hellcat powerplant will make more than 700 horsepower, rather than the 500-some-odd figure originally expected.  From the above shots, we can tell the TRX will sport bulging box flares (a la Raptor) front and rear. The hood appears to be equally bulging, good for highlighting the supercharged V8 underneath. The front bumper is similar to that of the Ram 1500 Rebel's with more raised sections in front of the tires to provide more clearance. Ram 1500 TRX View 18 Photos We get a solid look under the body, too. Still present are the extra beefy suspension control arms front and rear. Skid plates seem to line the whole underside down the middle. The tires were Goodyear Wrangler all-terrains, though it was difficult to make out the actual size. Previous spy photos have revealed remote-reservoir shocks. The wheels at each end are six-lug units, so it seems Ram isn't playing with a heavy-duty axle like a previous prototype suggested. Whatever the case may be, we should be no more than a couple of months away from getting the official details on Ram's new Raptor competitor.  Related Video: