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Ram Laramie Longhorn's interior is a crass cacophony of cowboy cues

When we think of quality luxurious interiors, some of the first brands that come to mind are Audi and Volvo. They have elegant, simple interiors constructed from high-quality materials that are beautiful to see and to touch, and that's what makes them feel special and genuinely premium. The 2017 Ram 2500 Laramie Longhorn in our short-term fleet didn't get that message. What the Laramie Longhorn does is yell at you. It yells at you at that it's LUXURIOUS, and it's WESTERN. Open the door, and you're confronted with loads of saddle tan leather with contrasting black leather on the doors, armrest, and seat piping. This is reasonably modest, but if you pick a different color scheme than our Ram, that leather will have tooled filigree patterns, raising the volume of the interior's message. Right on the center console and on the seat backs there are huge brown embossed logos stitched into them proclaiming the trim level of the truck. It's all meant to evoke high-quality leather goods like saddles. But it's the same thin leather you've found in almost every other automobile on the market. The cushy cowboy theme continues on the dash. The satin-finish wood trim would normally be a nice touch, but it's overshadowed by the glitzy and chintzy rose-gold colored fake metal accents all over the dashboard, and even the instrument cluster. Perhaps it's meant to be more warm and down-to-earth than the cold aluminum-look panels usually in cars, but it's an odd color, and it looks more fake than faux-aluminum. It gets even worse when you discover that Ram stuck leather tooling design stickers all over that rose-gold plastic trim. And then you see them on the chrome plastic rings surrounding the gauges. Not only that, but those rings have some sort of stud shape molded into them. Is this Western enough yet? No! Of course not! Hop in the back seat, and you'll discover that the map pockets aren't just simple slots. They have a full flap with metal belt buckles like saddlebags (though the flap actually closes with magnets). And naturally, those buckles have fancy filigree designs in them. Then take a look at the floor, and the rubber floor mats have barbed-wire fence designs molded into them. Get it? Because there are barbed-wire fences on ranches out West where cowboys work! Yet, for all our complaining about cheap materials and a complete lack of subtlety, we're sure this sort of thing appeals to many truck buyers.

A plea for Ram to build the Hellcat-powered Rebel TRX concept

The Rebel TRX Concept is a high-performance off-roader with a supercharged 6.2-liter Hemi V8 that's capable of traveling at speeds of up to 100 miles per hour on rough terrain. There's only one other road-legal machine that has the same off-roading capabilities as the concept – ahem, the Ford F-150 Raptor – and if there's ever been a vehicle that Ram needs to build, it's this one. The market is saturated with pickup trucks of various sizes. Ram itself offers options for consumers looking to tow massive cargo or go off-roading with the Power Wagon and Rebel. But there's also a clear market for the hardcore off-roader, and the Raptor has gone unchallenged for too long. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ford proved that the market could handle a fast off-road truck with the 2010 SVT Raptor. Demand for the vehicle skyrocketed and after a few years, Ford had to up production from three to five trucks per hour at its Dearborn Truck Plant in 2013. The original V8 model immediately gained stardom for being a purpose-built machine capable of tackling rough terrain at high speeds. The latest 2017 Raptor is shaping up to be a brute in its own right. Gone is the 6.2-liter V8, which has been replaced with a modern twin-turbocharged 3.5-liter V6. Despite having a much smaller engine than its predecessor, the upcoming Raptor boasts better performance at 450 horsepower and 510 pound feet of torque – up from the V8's output of 411 horsepower and 434 pound feet of torque. With Fox lending a hand with some high-performance shocks and the pickup truck getting various off-roading modes, including one called "Baja," few road-legal machines will be able to match 2017 Raptor when asphalt runs out. Even still, the Rebel TRX concept looks and sounds like it's in a different league. The Rebel TRX concept's design is the perfect combination of speed and looks, which makes it hard to believe that Ram built the concept in just three months, according to an engineer. A higher-up within FCA sent in the demand, and the Ram team obliged with a fully functioning prototype. The Rebel, which Ram has always said is not a Raptor-fighter, can be fitted with the 5.7-liter Hemi V8, while the larger Power Wagon is equipped with the 6.4-liter V8. The supercharged 6.2-liter V8 (the Hellcat engine), as an engineer points out, makes sense in the concept.

Mopar teases four of 'nearly 20' SEMA Show concepts

Yesterday it was Chevrolet. Today, Mopar has dropped some SEMA knowledge, releasing a quartet of teaser images that give us some indication of what kind of cars, trucks, and crossovers Fiat, Chrysler, Dodge, Jeep, and Ram will be showing in Las Vegas. Like Chevy, Mopar's concepts utilize both production and concept accessories, although Fiat Chrysler has gone a bit more indepth on at least one of its concepts. Immediately, the most tantalizing teaser is the one shown above. Yes, that's the back of a Challenger, and aside from the bright orange accents on the gray body, you should take notice of the badge mounted on the spoiler – yes, that says "GT AWD." To be honest, such a vehicle wouldn't be a huge shock, as both the Challenger's LX platform-mates, the Dodge Charger and Chrysler 300, are offered with all-wheel-drive options. Still, adding such a vehicle to the production cycle would give Dodge a leg up on the rear-drive only Ford Mustang and Chevrolet Camaro. Aside from that concept, FCA has also released teasers of a Ram-based concept, a 300-based concept, and what we're guessing is a Fiat 500X. We can't wait to see what the actual Fiat concept has to do with kiteboarding. As for the 300 and Ram, there's not a lot of hints on what sort of styling details they'll contain. The Chrysler has additional LED accents and what we're guessing is matte blue paint, while the Ram is based on a Hemi-powered 1500 with Rebel styling cues. This is just a very tiny sample of Mopar's final SEMA roster, which include "hundreds" of parts. There should also be a total of 20 vehicles covering all four former Chrysler Group brands, as well as Fiat. Naturally, we'll have plenty to report on each vehicle once the SEMA show kicks off in the next couple weeks.