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Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Superman-themed Ram Power Wagon hits the block for charity

If you were tired of seeing Batman get all the cool cars while your favorite superhero was left to his own considerable devices, you may have been intrigued when Chrysler unveiled a special Ram Power Wagon last summer. Tied in to the premier of Man of Steel, the unique truck packed a blueish-grey vinyl wrap (textured like Superman's outfit), gloss-black accents, anodized red trim, 17-inch alloys and an interior decked out with Superman logos.
It was a nice tribute to the superest of superheros, but Ram only made the one, and it wasn't offered for sale. That is, at least, until now. With the movie's debut now long behind us, the one-off Power Wagon is being auctioned off to benefit LA Family Housing, a charity dedicated to helping disadvantaged families in Southern California.
Citing our favorite car site, the online auction page places the donated vehicle's value at $112,674, but bidding as we go to press currently stands at $47,500 with three days remaining. Head on over to Charity Buzz to help out a worthwhile cause and give yourself the chance to get your hands on a one-of-a-kind vehicle and piece of cinematic history.

Ram and Fiat working on possible midsize pickup for global markets

The midsize pickup segment is enjoying a recent boom globally, with updated models like the new Ford Ranger on the way and a revised Toyota Hilux already testing. The next automaker to take the plunge into the market might be FCA with this recently spotted, highly camouflaged truck. Click through the gallery to see the pickup wearing two different disguises during cold-weather testing. Unfortunately, they keep the truck very well hidden, and even the bed is covered in both of them. Still, it appears that the front end wears a fairly upright design, and the four-door cab is obvious. Also, take a look at the rear to spot coil springs for the suspension, rather than leaf springs. According to our spies, this vehicle's size is larger than the current front-wheel drive Fiat Strada and is closer in dimensions to models like the Ranger and Hilux. Of course, the most intriguing question is whether FCA might bring this vehicle to the US as a Ram competitor against the Chevrolet Colorado and GMC Canyon. The company's five-year plan makes no mention of such a model here through at least 2018, though. However, Europe and South America are set to receive a midsize pickup in 2016. Perhaps, that's what we are seeing here. Related Video: Featured Gallery Fiat-Ram Pickup Spy Shots View 14 Photos Image Credit: CarPix Design/Style Spy Photos Fiat RAM Truck FCA