2025 Ram 1500 Big Horn on 2040-cars

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Ram shows its trucks are for work and play

There are no shortage of pickup trucks at this year's SEMA Show. The popular platform has been ripe for customization for years, so it should come as no shock that Ford, General Motors and Ram are all showing a fair few trucks in Las Vegas. From the Ram camp, we have two offerings - the Ram Sun Chaser and the Ram Dually Case Work Truck.
The Sun Chaser opts for a beach theme, similar to the Fiat 500 Thalassa. Based on the Ram 1500, the Sun Chaser wears Vibrance Orange Blast and Brilliant Black paint, and sports a Mopar roof rack, while the Ram Box system features a water tank and a shower head allowing beach-goers to rinse off before getting back in the truck. A flip-up, seat-back tailgate makes sitting on the back of the truck a bit more comfortable, and it's the kind of cool feature we can see becoming an optional item in the future.
The Sun Chaser mods are rounded out by 17-inch deadlocked wheels, a two-inch lift kit and a Mopar exhaust for the 5.7-liter Hemi V8. The cabin, meanwhile, sports Katzkin leather seats and even more Vibrance Orange Paint.

Hero gets his truck back better than new thanks to community support [w/video]

You ever hear a story and start cringing before you hear the end because you know how it's going to turn out? That could very well have been the case with the story from a few weeks ago in West Valley City, Utah, where a 14-year-old kid stole his grandfather's Hyundai Veloster and took it for a joyride - through a park full of children. But instead it turned into a heart-warming tale of heroism and a community banding together to do what's right... and then some.
Bryson Rowley was that hero who identified the danger and, rather than sit idly by and watch the joyrider potentially run over a child, got into his truck and drove it into the menacing runaway hatchback. The collision caused some $7,500 to his 2008 Dodge Ram 2500, but instead of getting stuck with the bill - one which his insurance may very well have refused to pay since the crash was, technically speaking, intentional - his community pitched in a helping hand.
Bryan Ellison, who owns West Valley Carstar with his brother, saw the news on television and wanted to help. So he brought Rowley a rental car, picked up his truck and brought it back to his auto repair shop. People from around the community donated parts, and when all was said and done, some $15,000 of work and upgrades were performed on the Ram that was returned to an overwhelmed Bryson Rowley better than new. Watch the video below for the full story.

2019 Ram 1500 prices released: What pickup will cost, by trim

One of the final pieces of information about the 2019 Ram 1500, and one of the most important, is finally here: the price. A base model Ram Tradesman, which nets a V6, the smaller four-door cab, a 6-foot 4-inch bed and two-wheel drive, starts at $33,340 with destination charge. That's a a bit over $1,000 more than the cost of the same outgoing Ram 1500 Tradesman. But you'll also get new features such as the eTorque mild-hybrid system and a touch-screen infotainment system with Uconnect. At the other end of the spectrum, the top-rung Ram 1500 Limited Crew Cab 4X4 V8 now starts at $59,035, an increase of almost $4,400 over the old model. Although the base price of the most basic and the most opulent Ram 1500s have gone up, some other things have become cheaper. You won't have to pay as much to upgrade to a V8, for instance. The plain 5.7-liter V8 with its 395 horsepower is $255 cheaper now, costing $1,195. To get that engine with the eTorque system costs more at $1,995. The RamBox bed-side storage bins are $300 cheaper now at $995. The Rebel trim has a better entry-level price, too. The base version with the smaller cab, four-wheel drive (the only drivetrain available with the small cab) and V6 with eTorque starts at $46,340. That just slips under the $46,690 price of the outgoing base Rebel with two-wheel-drive, and is over $2,000 less than the old Rebel with four-wheel drive that started at $48,790. Of course, the outgoing model was only available with the larger "Crew Cab" four-door body. Adding that larger body to the new Rebel will probably offset the cost savings. Here's the entire 2019 Ram sheet of base prices by trim/configuration: Related Video: