2024 Ram 1500 Tradesman on 2040-cars

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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

2019 Ram 1500 pickup spotted without the classic crosshairs

Ram has done a good job of hiding its next-generation trucks from the public, but one of our spy photographers finally glimpsed the pickup with very little camouflage. One truck was even wearing just its factory paint job. From what we can see, the 2019 Ram pickup will be a big departure from the current generation. (UPDATE, January 2018: Here are the story and photos from the 2019 Ram's full reveal at the Detroit Auto Show.) Up front are the most significant changes. Ram trucks since the mid-'90s have been distinguished by their big-rig looks that consisted of low mounted headlights, and a tall, proud grille. That grille was also made all the more prominent by how the middle of the hood met the top of the grille, while the sides of the hood and the fenders dipped down toward the headlights. This traditional look has mostly disappeared. The headlights have been raised up to the top of the grille opening. Now the grille drops below the lights. There is still a hint of the old style in the hood, but the look is very different. That hood and the front bumper also are more sculpted and detailed to emphasize the truck's toughness, and the hood now features a badge with the model of truck and its engine. The dark red truck in the photos has a 5.7-liter V8. The grille appears to be missing the classic crosshairs, too, and instead there's just one horizontal bar. It's possible this is just for this trim level, since the current Ram has a variety of grilles sans crosshairs. Moving around the truck, the changes are less radical. The Ram's flanks are still impressively clean and uncluttered, featuring simple, organic curves. The taillights are more detailed now, and the turn signals and reverse lights have little swoops in them. The tailgate is very clean, too, and the various holes in the back indicate that there will be no shortage of badging and garnish options at the rear. Expect to see all the details in the near future, in time for the 2019 model year. Related Video:

Truck Giant Ram May Soon Offer Midsize Pickup | Autoblog Minute

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