2024 Ram 1500 Lone Star 4x2 Quad Cab 6'4 Box on 2040-cars

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Ram Rebel X Concept wishes it could go offroad at SEMA [w/video]

Given the truck's defiant spirit, the Ram 1500 Rebel simply can't appear subdued. For the Rebel X Concept at the SEMA Show, Mopar goes all out to make the already tough looking pickup even more brash. The Rebel X certainly stands out in the vast ocean of customs at SEMA with its orange-tinted Copper paint. Thanks to 35-inch Toyo tires on 17-inch beadlock wheels underneath flared fenders, there's also no question that this truck wants to be offroad. In addition to the vibrant body, the front end wears black trim, and a concept, two-piece skid plate underneath offers a little visual contrast. The interior actually tones down the bold look slightly by combining black leather seats with Rebel X embroidery and Copper stitching. Rather than being just about style, Mopar beefs up the 5.7-liter V8 with a cold-air intake and cat-back exhaust. The division also tweaks the suspension by fitting a concept, air-ride setup. Get a better look at the Rebel X by checking out our gallery from SEMA above or the video below of the modded pickup at the show. Related Video: Ram Rebel X The Ram 1500 Rebel makes a statement by itself. Mopar helps proclaim its all-terrain credentials even louder with the Ram Rebel X, a full-size pickup outfitted with a catalog of production parts and accessories. The unique dark Copper exterior extends to the functional sport performance hood, accented with a Matte Black graphic trimmed with a Mopar Blue tracer. Mopar wheel flares extend over the 35-inch Toyo tires, which wrap around 17-inch cast-aluminum beadlock wheels that equip the 1500 Rebel for rumbles over off-road terrain. Painted functional beadlock rings with fasteners are also featured on the beadlock wheels, with Mopar center caps providing another highlight to the rims. The front features the distinctive Rebel grille with the RAM logo painted in Satin Black and a concept two-piece skid plate. The bed is stylishly secured with a soft tri-fold tonneau cover, and a Mopar dual exhaust bed step helps reach tools or equipment stored in the rear. Black tubular side steps provide a lift into the interior, which features prototype Katzkin leather seats embroidered with the Rebel X name outlined in silver in a black field, with a blue field for the "X." Copper stitching accents the armrest and steering wheel. Additional features inside include all-weather slush mats, a pedal kit and door sills.

Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Ram debuts Rumble Bee redux at Woodward [w/video]

Ten years ago, when the Ram truck still wore a Dodge badge, a special yellow-and-black model called the Rumble Bee launched, paying homage to the Super Bee muscle car of the 1960s. Now, we have the Charger Super Bee, wearing the same buzzworthy paint job. But for the 2013 Woodward Dream Cruise, Ram has created a modern version of that Rumble Bee pickup based on the current 2013 Ram 1500, though unlike the last go-around, this one is purely a concept. For now, anyway.
This concept truck uses the 1500's lightest configuration - a single cab, two-wheel-drive model. From there, it has been painted in Drone Yellow with a matte finish, and a Mopar ground effects kit gives the truck a more aggressive stance on the road. The large, 22-inch wheels certainly help that, as well, painted in black to match the other dark accents found around the pickup's body.
Inside, to no one's surprise, the black and yellow theme carries on, with leather upholstery and sport mesh seats. That Rumble Bee logo adorns the chairs and floor mats, but the coolest (or weirdest) touch is the actual amber-encased bee found within the rotary shift knob. Seriously.