2024 Ram 1500 Big Horn/lone Star on 2040-cars

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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Daily Driver: 2015 Ram ProMaster Cargo

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Ram ProMaster Cargo, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. Show full video transcript text [00:00:00:00] I'm in a vehicle that really kind of belies the name of this video series, Daily Driver. This is the 2015 Ram Promaster Cargo Van. I'm in the high roof extended length version of it. You can see that it's got an empty cargo bay behind me. It's a little strange because what I'm doing right now is commuting in it, which is definitely not what this van is made to do. The single strongest attribute of the Promaster [00:00:30:00] package that I found was its maneuverability at low speeds in and around town. That wasn't really something that I expected. I knew from driving the rest of the big vans in this segment. I've been in various Sprinters over the years, although not the brand new one, and I put a lot of miles actually on a Nissan NV. They're all meant to be more nimble than they would seem from their exterior, but the Ram just feels kind of a class above. It turns on a dime. It's really, really easy to [00:01:00:00] pull up close to a curb or another car and be able to just get in and out of a space with very little room around you. I had no problem getting up to speed with the rest of traffic. Merging and passing aren't really an issue. Sometimes you'll hear her struggle a little bit if you really put your foot in and you're trying to get around somebody, but that's just wind resistance and curb weight man, that's too be expected. Another aspect that I was really impressed with with the Promaster is the 3.6 [00:01:30:00] liter V6 engine, both in terms of its performance and its economy. It's putting out out 280 horsepower, 258 pound-feet of torque. It's a huge van. It's not quick. The cargo area back there is really nice. Not only is it tall enough that I can stand up in it. I mean, this vehicle is close to nine feet overall from the exterior dimensions. Access to the cargo area is just as easy as you would hope for too. You got a big, big sliding door over here. The rear doors open completely [00:02:00:00] flat so that it's easy to both maneuver and to get stuff in and out, obviously. The load floor is pretty low. Easily accessible. You've got the Uconnect screen with the nicer head unit.

Hypermiling a Ram 1500 EcoDiesel to 38.1 mpg

You never quite know what Wayne Gerdes has up his sleeve. The man who coined the term hypermiling is always looking for adventurous ways to prove that anyone – even you... yes, you – can eke out more miles per gallon just by changing the way you drive. Saying that is easy. Proving it by going on outlandish cross-country drives is hard. But for Gerdes and his team of fuel economy fiends over at CleanMPG, hard is half the fun. Our latest adventure appeared, at first glance, to be nearly impossible. Which is why we always answer the phone when Gerdes calls. He likes to take journalists along on his drives, not only to try teach us how to hypermile but also to prove that we can be taught. The first time I 'helped' him and his team was when we got over 30 miles per gallon in a 2011 Ford F-150 XLT with the EcoBoost 3.5-liter V6. The EPA rated that truck with at just 16 mpg in the city and 22 on the highway. So, we'll count that trip as a success. Next up was a cross-country drive last fall in a trio of Audi TDI vehicles to prove that you don't need to drive extra slow to beat the EPA numbers. In fact, we made it from Los Angeles to New York City in just over 46 hours, cramped but not cranky. We had once again proven that how you drive is hugely important to your fuel usage. Our latest adventure appeared, at first glance, to be nearly impossible. The EPA says that the Ram 1500 EcoDiesel we would be driving gets just 22 combined mpg (19 city and 27 highway). Gerdes' idea was to drive it as far north from Houston, TX towards Detroit, MI as we could go on one tank. The day before we left, our itinerary got an extra stop. Instead of taking one of the official Shell Eco-marathon prototype vehicles to Detroit, it was decided to bring the winning diesel-powered prototype from the just-finished event to The Henry Ford Museum, where it had been arranged the car would be displayed. The winning car was built by a small team (just four students) from Sullivan High School in Sullivan, IN, who managed to beat a number of college teams with a score of 1,899.32 mpg. That target would be a bit out of reach for the Ram, but could we get 1,000 miles from the tank? Since the truck has a 26 gallon tank (officially, anyway), that would mean the EPA says we could only go 702 miles, assuming all highway driving. Could we make up 300 miles with careful driving? That spells both challenge and fun.