2023 Ram 1500 Lone Star Quad Cab 4x2 6'4" Box on 2040-cars

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Ram mulling superlux pickup above Laramie Longhorn

Looking at the fullsize pickup landscape, automakers are bringing more and more luxury to the mix. Ford has its King Ranch, GMC has the Denali and now Chevrolet is adding a High Country model, but it sounds like Ram might be looking to make a step up from its already posh Laramie Longhorn trim (shown above). Speaking with new Ram boss Reid Bigland, Automobile is reporting that Chrysler could be looking to reach even higher to add even more premium accoutrements to its truck line.
It's hard to imagine how much higher Ram could get with its luxury especially considering the 2013 Ram 3500 HD Laramie Longhorn used for our recent First Drive carried an as-tested price of $70,285 - even lighter-duty 1500 models start at $45k in LL trim. We wonder if this means we might finally get to see a production version of the Ram Long Hauler that we saw testing earlier in the year. Either way, high-dollar pickups add up to massive profit margins for automakers, so as long as there are customers willing to pay the price, we'll doubtlessly continue to see more premium features inside future trucks.

Ram boosts Heavy Duty truck claims for 2015 [w/video]

The heavy-duty truck segment boasts some of the tightest competition of any automotive niche in the US. Being able to tout just one best-in-class figure can be a marketing advantage over competitors, and Ram Trucks is adding one more accolade to its tally with a powertrain update for the 2015 Ram 2500 and 3500 Heavy Duty pickups. Ram now claims best-in-class ratings for torque, towing and payload, depending on configuration.
The major change comes for the 3500 HD with a boost in torque for its Cummins 6.7-liter, inline-six diesel engine. It now produces a meaty 865 pound-feet of twist, a boost of 15 lb-ft, which is the best figure in its segment, according to the company. To eek out the extra power, the mill has more aggressive fuel delivery, and the turbo has been recalibrated. Of course, more grunt would be meaningless if drivers couldn't do anything with it, and the tweaks help allow payload to grow to 7,390 pounds, up from a rating of 7,320 pounds last year. The max towing rating remains unchanged at 30,000 pounds, though.
The rest of the powertrain lineup carries over from last year. The base HD mill is the gasoline-fed 5.7-liter V8 with 383 hp and 400 lb-ft and a six-speed automatic. The next step up is a 6.4-liter V8 with 410 hp and 429 lb-ft. There are also three trims of the 6.7-liter Cummins diesel starting with 350 hp and 660 lb-ft with a six-speed manual gearbox. If buyers opt for a the 68RFE six-speed auto, they get 370 hp and 800 lb-ft. Finally, there's the updated, top-rung version with 385 hp and 865 lb-ft with an Aisin six-speed automatic transmission.

2014 Ram ProMaster configurator reporting for heavy duty

Ram has brought the configurator online for all sizes of its new ProMaster van, known to the rest of the world as the Fiat Ducato. Destined to take on the new Ford Transit and Nissan NV, the ProMaster is available in three sizes - 1500, 2500, and 3500.
Once a size has been chosen, the world is your oyster. We could (probably) spend the rest of our day with this configurator and not repeat a build once. Each truck can be had in different styles ranging from windowed van to cargo hauler to cutaway truck, while buyers can also choose from a number of wheelbases and roof heights.
Add to that an options sheet that's almost Porsche-like in length, and you get a van that can be completely customized to the needs of your business. Check out all three configurators at the following links: 1500, 2500 and 3500.