2023 Ram 1500 Limited on 2040-cars

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Ram 1500 to get V6 diesel engine later this year

Happy Valentine's Day, diesel lovers! Chrysler announced today that the Ram 1500 will offer a light-duty diesel engine when it goes into production this fall. Using the same turbocharged 3.0-liter EcoDiesel V6 recently introduced in the 2014 Jeep Grand Cherokee, the Ram 1500 is expected to get even better fuel economy than the current 2013 model's best-in-class 25 miles per gallon on the highway.
Power output has not been released for the Ram 1500 EcoDiesel, but in the Grand Cherokee, this engine produces 240 horsepower and 420 pound-feet of torque, and it will be paired with Chrysler's eight-speed automatic transmission. This has definitely been a busy and exciting year for the Ram division, bringing home major awards such as the 2013 North American Truck of the Year, 2013 Motor Trend Truck of the Year and 2013 Truck of Texas not to mention the recent announcement that the Ram HD models will offer a best-in-class towing capacity of 30,000 pounds - all of which is pointed out in the press release, below.

Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

2013 Ram 1500 earns Truck of Texas honors

Auto writers around the country tend to specialize in different vehicles based on the trends of our respective home markets. The New England Motor Press Association, for example, presents an award every year for the best winter vehicle. With that in mind, it is fitting that the Texas Auto Writers Association doles out an annual truck award. This year, the TAWA "Truck of Texas" is the 2013 Ram 1500.
In a announcement from TAWA, the new Ram took top honors based in no small part on, "a new 3.6-liter V6 that boasts 42 percent more power, improved fuel economy, infotainment upgrades and available eight-speed automatic transmission and air suspension." And according to Ram CEO Fred Diaz, "Automotive reporters have reacted extremely favorably to the new 2013 Ram 1500, and our research tells us that resonates with truck buyers." The Ram 1500 unseated the previous Truck of Texas, the 2012 Ford F-150.
The Texas Auto Writers Association Truck Rodeo was also an occasion for journalists to award an SUV of Texas, and thankfully, the distinction is made between SUV and CUV. The Jeep Grand Cherokee took top honors in the SUV department, with TAWA pointing to models like the off-road-ready Trailhawk and feature-laden Overland Summit. It is the third consecutive year that the Grand Cherokee has achieved this accolade. The award for top crossover went to the 2013 Buick Enclave, which is in its first year of a new design. To read more on the Truck of Texas award and all the finalists, check out the press release below.