2023 Ram 1500 Laramie Longhorn on 2040-cars

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Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

Mopar announces retractable bed step for Ram's 1500 and Heavy Duty pickups

As trucks get taller, hopping into the cargo box without performing contortionist-like moves becomes increasingly difficult. Mopar solved this problem by developing a retractable bed step that's compatible with Ram's pickups. When it's not needed, like when the truck is moving, the step is tucked under the cargo box. Where it's mounted depends on the model. It can be bolted on the left side of the hitch (if equipped) on 1500 trucks equipped with the 60/40-split MultiFunction tailgate, or directly below the driver-side corner of the bumper in Classic and Heavy Duty models. Either way, users can extend it with their foot, so they can step into the box even if their hands are full. Mopar noted it makes the step with high-strength aluminum, and it applies either a black e-coat or a powder-coated finish for better durability. There's no word on whether users can install it on their own, or if it needs to be added by a technician, but we can't imagine it requires cutting or welding. Odds are it's held by sturdy bolts. Mopar cargo box step for Ram 1500 View 4 Photos On sale now in the United States and Canada, the retractable bed step developed for trucks with a split tailgate wears part number 82216265AB, and it's priced at $395. It can hold up to 350 pounds. If your 1500 has a one-piece tailgate, the step you need also offers a 350-pound capacity but it carries part number 82215289AG and it costs $365. Heavy Duty owners need to ask for part number 82215842AE and set aside $365. Mopar didn't forget about motorists who own an older truck. Part number 82214245AD corresponds to a step that fits the last-generation 1500, which is still available new as the 1500 Classic, and it can hold 300 pounds. It was developed to fit single- or dual-exhaust models, according to Ram, and it's the cheapest of the bunch at $304. Numerous aftermarket manufacturers offer extendable bed steps, it's an accessory that has been around for years, but Mopar's stands out because it's covered by a warranty that's valid for two years regardless of mileage, or for the remainder of the truck's three-year, 36,000-mile warranty. If you're looking at the competition, the Chevrolet Silverado and GMC Sierra twins are available with steps integrated into the cargo box and the rear bumper, so they don't extend, but the latter's MultiPro tailgate can be configured as one wide step. Chevrolet might soon offer it, too. Related Video:

Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.