2023 Ram 1500 Big Horn/lone Star on 2040-cars

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2015 Ram ProMaster City Tradesman First Drive [w/video]

From the perspective of a reviewer, there's a refreshing clarity to be hand when approaching a vehicle like a small commercial van. Where the inherent value equation for most vehicles is composed of both objective facts (price, fuel economy), and subjective opinions (looks, emotional response while driving), the reckoning of something like the new Ram ProMaster City is more straightforward. The light commercial van segment in the US has seen a remodel over the last half-decade, moving from paneled-over minivans to the versatile, economical, European-style boxes on wheels you see with increasing frequency today. Ford, Nissan and Chevrolet are all players here (though Chevy's City Express is essentially a rebadged version of Nissan's NV200), and though Ram's entry could be seen as late to the party, it also matches up very nicely in many of those straightforward areas of measure. Kindly, Ram brought along both the Nissan and the Ford for us to test alongside its new product, so we could get firsthand comparative impressions. The 2015 ProMaster City is roomier, more powerful and more maneuverable than its competition, though it trades those advantages for a higher price and a thirstier engine around town. We headed down to Texas where, between breaks for tacos and Topo Chicos, our goal was to see if Ram had created the new best box van in the US. Based on the already successful Fiat Doblo van from Europe, the baby ProMaster's visual transformation after its continental hop isn't radical. Ram has fitted a crosshair grille, new headlights and taillights, but largely the curvaceous, nose-forward styling remains the same. As we mentioned at the top: style is going to be very low on this list of priorities for a buyer of light commercial vans. Still, we'd rate the City as mid-pack for the options in the US; more attractive than the Nissan/Chevy twins and less so than the crisp Ford Transit Connect. (Though the optional five-spoke wheels of our test vehicle make it seem downright sporty in this group). Open the driver's side door and slide into the almost totally flat front seat, and any notion of "style" goes right out the window. Surfaces are almost exclusively black and gray, with workaday textures and frustratingly easy-to-scratch-plastics. This is a functional space though; trays, cubbies, cupholders and bins are far more numerous than you'd expect from a compact, two-seat cabin.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Ram considering Rumble Bee concept for production

Yellow truck enthusiasts, take note - Ram is considering production for its Rumble Bee Concept, a very, very extroverted pickup that debuted at the 2013 Woodward Dream Cruise. Drawing inspiration from the last Ram Rumble Bee, which in turn borrowed heavily from the Dodge Super Bee muscle cars of the 1960s, the Rumble Bee sports a few things that set it apart from the standard 1500 lineup.
The most obvious change is its retina-scorching, matte yellow paint. Teamed up with a two-inch suspension drop and monster 24-inch black wheels wrapped in low-profile tires, the Rumble Bee cuts an imposing figure. Matching that aggressive exterior is a 5.7-liter Hemi V8, complete with 395 horsepower and an exhaust system that can go from raucous and muscle-car-like to the full-on NASCAR at the push of a button.
According to Edmunds, after a positive reception at the Dream Cruise, the Auburn Hills automaker is now presenting the truck to dealers in a bid to gauge interest. "We try to listen to the dealers. They know their marketplace," Ram's Dave Sowers tells Edmunds, adding that Ram could produce the new truck.