2022 Ram 1500 Trx Crew Cab 4x4 5'7" Box on 2040-cars

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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Cummins builds 2-millionth diesel for Ram

Ahead of a new Ram Heavy Duty that will debut sometime next year (check out the spy shots below), Chrysler and Cummins are celebrating a milestone in a 24-year partnership that has supplied the Ram pickup with diesel engines.
In its early years, the Cummins straight-six turbo diesel was rated at just 160 horsepower and 400 pound-feet of torque, and its clattering 12 valves could be heard from a mile away. Its most recent configuration still uses a straight-six layout, but displacement grew to 6.7 liters in 2007 allowing the engine to now produce up to 385 hp and a whopping 850 lb-ft of torque. While a rumored smaller Cummins engine for use in the light-duty Ram 1500 never materialized, the work-ready 6.7-liter Cummins turbo diesel accounts for 80 percent of all Ram HD sales.
Chrysler has not yet announced when and where this two-millionth engine will be on display, but you can read more about the engine and the partnership in the press release below.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.