2021 Ram 1500 Trx Crew Cab 4x4 5'7" Box on 2040-cars

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Fiat Chrysler to get $105M fine from NHTSA for recall woes

The National Highway Traffic Safety Administration is about to send a powerful message to automakers doing business in the United States, assuming reports of an upcoming $105 million fine against Fiat Chrysler Automobiles comes to fruition. In addition to the record-setting monetary fine, according to The Wall Street Journal, FCA will have to accept an independent auditor that will monitor the company's recall and safety processes and will be forced to buy back certain recalled vehicles. In other cases, such as with Jeep Grand Cherokee and Liberty models with gas tanks that could potentially catch fire in certain types of accidents, FCA will offer financial encouragement for owners to get their recall work done or to trade those older vehicles in on new cars, according to the report. FCA could reportedly reduce its fines if it meets certain conditions, though those remain unclear at this time. These actions against FCA are being taken after NHTSA began a probe into the automaker over almost two dozen separate instances where the government claims FCA failed to follow proper procedures for recalls and safety defects. Included in those safety lapses are more than 11 million vehicles currently in customer hands. These penalties and fines are separate from the investigation over security problems with Chrysler's Uconnect system that allowed hackers to obtain remote access into key vehicle systems in 1.4 million vehicles. Related Video: Image Credit: Marco Bertorello/AFP/Getty Earnings/Financials Government/Legal Recalls Chrysler Dodge Fiat Jeep RAM Safety fiat chrysler automobiles fine

Is Ram working on an HD Hellcat pickup truck?

Ram already offers an off-road-oriented Power Wagon pickup truck based on its heavy-duty 2500 chassis, and that's no slouch with a 410-horsepower, 6.4-liter Hemi V8. But add a 707-hp Hellcat to the mix and our interest goes through the roof. But is that what we're actually looking at in the spy photos above? Even a cursory glance at the shots proves these aren't ordinary Ram 2500 trucks. The most obvious visual hint is the big ram-air hood, but we also see a definite lift kit and heavy-duty suspension components underneath. The removal of the front and rear bumpers indicates that these trucks have good approach and departure angles, but it could also mean that whatever is underhood needs major airflow. Notice, too, that the two trucks seen here aren't traditional Crew Cab models, which is how the Power Wagon comes standard. Instead, there's a single cab and a massive Mega Cab sitting side by side. Is Ram going to unleash two new Power Wagon variants? Seems possible. It's really not possible to talk about a potential Ram HD Hellcat pickup truck without mentioning the Ford Raptor. The Blue Oval's SVT division has created one heck of a factory off-road monster, and it's set to get even better for the 2017 model year with an EcoBoost engine and four full-size doors. How could Ram, one of Ford's biggest truck competitors, answer Ford's latest assault? How about a Hellcat! Based on FCA's desire to put a Hellcat engine into anything that can hold it, it wouldn't be shocking to see an overpowered Ram model. And if that does happen, the Power Wagon platform is a great place to start. We don't know if that's what we're looking at, or if these trucks are test beds for future parts for the Mopar catalog, but either way we like what we see. Related Video: Featured Gallery Ram Hellcat: Spy Shots Design/Style Spy Photos RAM Truck Off-Road Vehicles ram power wagon

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.