2021 Ram 1500 Big Horn/lone Star on 2040-cars

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Ram trucks set for export to Australia, New Zealand

Looking across the Pacific at Australia's car-based utes is always a little exciting because it's a glimpse at a land where models not unlike the classic Chevrolet El Camino survive. Now, the Aussies are about to see how the US builds big trucks thanks to a deal to import the Ram 2500 and 3500 into the country. This new market entry comes about thanks to a deal between Ram and the New Zealand importer of FCA products, and once across the ocean, the trucks are converted to right-hand drive. The automaker has "worked closely with our engineers to produce a vehicle that is as close to an official factory right-hand-drive vehicle as it can be without it having actually run down the factory production line," Clyde Campbell, co-owner of Fiat Chrysler New Zealand," said to Drive. The first batch of pickups is set to go on sale to Kiwis and Aussies in October, but further details about them aren't disclosed yet, including available powertrains and price. Drive estimates the Ram 3500 to retail for over 100,000 Australian dollars ($76,000). The trucks are being aimed at those with heavy loads to haul like industrial companies or people with large horse trailers. These might not be the last two Ram models to make it Down Under, either. According to Drive, the New Zealand importer is working to strike a similar deal to bring the Ram 1500 across the Pacific in the future.

Ram recreates 'Washington Crossing the Delaware' with SI Swimsuit models

America may have been founded on the overthrow of British rule, on revolution against tyranny and the rejection of over-taxation without representation. But these days, you might argue that America is more about things like pickup trucks and swimsuit models. Fortunately you needn't choose between the founding principles and modern obsessions with this latest promo from Ram. Sports Illustrated brought together a coven of its finest (and we do mean finest) swimsuit models and set them adrift upon the frozen Delaware River atop a wooden barge with a Ram 1500 pickup towing a row boat, recreating Emanuel Leutze's famous painting, "Washington Crossing the Delaware." And just why did they go through all the trouble? Because freedom, that's why. (Be forewarned, though, that the video is not strictly safe for work, what with all the scantily clad revolutionaries and what have you.) News Source: Ram via YouTube Celebrities Marketing/Advertising RAM Videos sports illustrated swimsuit edition

Ram helps power Chrysler to 11% gain in May

Increasing consumer demand for Ram pickup trucks and big SUVs has helped to boost May sales for Chrysler. Ram sales were up a total of 24 percent year-over-year for the month of May. In addition, Dodge sales increased by 23 percent in May, with the standout Durango clocking a 24-percent year-over-year improvement (with an updated 2014 model in the wings, incentives are thick on the ground for 2013 inventory). Fiat and Jeep were up only a modest one percent, however, and Chrysler brand sales were down by two percent against last year's figures.
Chrysler is quite pleased overall with brand performance, saying that this May marks the company's strongest in the past six years. It was also the 38th consecutive month showing year-over-year sales gains.
Eight of the automaker's vehicles set sales records for May, as well: Jeep Wrangler and Compass, Dodge Avenger and Challenger, Fiat 500, Chrysler 200 and Ram pickups. Scroll down to read more detail in Chrysler's press release.