2021 Ram 1500 Big Horn Crew Cab 4x4 5'7" Box on 2040-cars

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Ram bringing Rumble Bee Concept to Woodward

The 2013 Woodward Dream Cruise is taking place this weekend, and will see the arrival of over 1.5 million people and around 40,000 vehicles of seemingly every make in history. It's also a huge event for the manufacturers that call Detroit home, with Chevrolet setting up shop in Birmingham, Ford and its Mustang Alley locating itself in Ferndale and Chrysler hunkering down at 13 Mile in Royal Oak.
Ram will take advantage of the captive audience (if you think we're joking with the use of the term "captive," you've never tried to get off of Woodward during The Cruise) to show a new concept truck. And, judging from these teasers, it's going to be.. the Rumble Bee. In the past, Ram offered a Rumble Bee edition Ram 1500 that was mainly a styling treatment, but they were kinda cool trucks for those that wanted a muscle car but needed the room and utility of a big vehicle.
Details on the new Rumble Bee are scarce, but judging by the images seen here, it will sport bright yellow paint and a pair of large, black, five-spoke wheels wrapped in low-profile tires. The hood sports a set of hoodscoops for a bit more aggression, while the interior gets a reinterpreted dial shifter for the eight-speed automatic. We also see what may be a button to let a bit more rumble emanate from what we'd assume is a large Hemi engine underhood. Take a look at the gallery below to see both teaser images, and check back here for more as soon as we get it.

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Fiat-Chrysler shows its SEMA lineup

Fiat Chrysler Automobiles already previewed its 2014 SEMA show lineup with some slick renders. Now, the automaker has finally showed us the actual cars, and among the group there are definitely some that stand out more than others.
Dodge is really showing off its muscle at this year's show with four concepts that all pump up the power of the brand's models. Perhaps most interesting among them is the Challenger T/A Concept (pictured above) in striking Sublime Green and matte black. It's meant to resemble the classic Trans Am racer from the '70s. Under the hood is a 6.4-liter V8, and to fit the vintage style there's a pistol-grip gearshift inside.
The Charger R/T also gets some attention with the Mopar concept that shows off what FCA's aftermarket performance arm can do. Mods include an updated body kit, cold-air intake for the 5.7-liter V8 and a coil-over suspension kit. Beyond that, the Dart R/T Concept looks a lot meaner with a black hood with duct work that leads straight to the air intake. The rest of the compact sedan is dolled up in O-So-Orange paint and is fitted with upgrades to improve handling like a coil-over suspension and big brake kit from the Mopar catalog.