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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Houston road rage incident devolves into all-out brawl

The video is no longer available. It appears the associated account has been terminated. Chaos erupted on a Houston freeway last weekend when an altercation spiraled out of control and ended up in a battle-royale style brawl in the middle of traffic. According to KTRK, David Dao and his daughter were traveling along FM 1960 on the morning of May 14 when they came upon a white Honda and a blue Ram truck parked in the right lane. The drivers and passengers of the vehicles were engaged in a spirited argument about something that had happened moments before Dao pulled up. Dao parked in his lane to block traffic in an attempt at making sure other drivers didn't hit the people fighting in the right lane, and instructed his daughter to start filming the incident in case they were needed as witnesses. As Dao's daughter filmed, the incident quickly escalated–harsh words were exchanged, a drink was thrown in a woman's face, and then the driver of the Ram kicked in the Honda's grille. "I couldn't believe it. As soon as he kicked the grille, I was like, 'This is going down now," said Dao. "I was thinking this is going to be bad. At that time, I knew because there was physical damage." As soon as the Ram driver kicked the Honda the entire situation went sideways and devolved into a huge brawl, with the people from both vehicles throwing wild punches and grappling with one another. A woman who was a passenger in the Ram attempted to break up the scrum but took a haymaker in the face for her troubles. Eventually, the fight broke up and the people returned to their vehicles which Dao assumed meant that the altercation was over. Apparently though, the Ram driver felt he hadn't made his point, and he reversed at high speed into the Honda, smashing the fascia and buckling the hood. The Ram then sped off westbound on U.S. 290 with the Honda on its tail. According to the Harris County Sheriff's Office, the incident was not reported and there is no word what happened to the brawlers after they left the scene. Related Video: News Source: KTRK Weird Car News Dodge Lexus RAM Driving Safety Truck Videos Sedan road rage houston fight

Truck Giant Ram May Soon Offer Midsize Pickup | Autoblog Minute

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