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2019 Ram 1500 Laramie Longhorn is here to satisfy your cowboy dreams

The new 2019 Ram 1500 made its debut at the Detroit Auto Show last week. At the reveal, Ram rolled out several variants, including the Ram 1500 Limited and Ram 1500 Rebel. That was just a taste, a brief bite to whet your truck-loving palate. As you can see in these spy photos, there are far, far more models to come. FCA just released details on the new Ram 1500 Laramie Longhorn, and it looks to carry on its predecessor's Southwestern-inspired theme. The Laramie Longhorn can best be described as a Western ranch on wheels. The choice of colors, materials and details are there to bring about a sense of Texas-style luxury. Though the two-tone paint and LED headlights are nice, the real meat is inside the truck. It's easy to see why Ram calls out cowboy boots, pocket watches and horseman's saddles. Just take a look at the metal buckle on the back of the seat pockets. View 19 Photos The dashboard, door panels and armrests are done in full-grain leather. The center console, instrument cluster, seats and door panels are embossed with an alligator skin pattern. There are chrome and nickel accents throughout and a "Longhorn" emblem branded onto the wood on the dashboard. There's also wood on the doors and center console. There are two interior color options, both with contrasting piping: Mountain Brown/Light Mountain Brown and Black/Cattle Tan. Both are full leather. In addition to the optional two-tone paint, the Ram 1500 Laramie Longhorn gets a chrome grille, bumpers and tow hooks. Side steps and wheel flares are standard. The standard wheel is a new 20-inch design, though a larger 22-inch wheel is available. The Texas theme continues outside with "belt-buckle badging" on the truck's side. All the rest of the 2019 Ram 1500 features are here, too, including 4G WiFi, a 12-inch touchscreen infotainment system, 5 USB ports and a center console large enough to bathe in. The Laramie Longhorn model should get Ram's tried and true 5.7-liter Hemi V8, now available with the eTorque mild-hybrid system. Pricing hasn't been announced, but expect to see a full breakdown soon. Related Video: Image Credit: Ram Design/Style RAM Truck Luxury Off-Road Vehicles

Ford, Ram in heavy-duty towing spat

Every pickup truck commercial has the brand trying to convince us that its model is the biggest, brawniest vehicle on the block. But Ford and Ram appear ready to really throw down the gauntlet and scrap over the towing figures for their heavy-duty models, and it could potentially end up in court.
The issue revolves around what it means to be best in class. Ford claims that its 2015 F-450 (pictured above) has a max tow rating of 31,200 pounds, compared to 30,000 pounds for the Ram 3500 (right). However, both companies market these heavy haulers as having the top towing in their class. According to Automotive News, Ford is threatening legal action if Ram doesn't back down.
The situation isn't as simple as just comparing the numbers, though. First, the two companies calculate their towing capacities differently. Ram adheres to the SAE J2807 rating, while Ford uses its own internal system. Although, as the company introduces new models, they are certified using the SAE standard. "When an all-new F-Series Super Duty is introduced, it also will use SAE J2807," said Ford to Autoblog in an emailed statement.

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.