2019 Ram 1500 Big Horn/lone Star on 2040-cars

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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Ram establishes new commercial truck division

To better go after the work truck market that its rivals Ford and General Motors have dominated for some time, the Ram Truck brand of Chrysler is starting a new sub-line of work vehicles called Ram Commercial. Rather than carrying the full Ram Commercial name, each model in the new lineup would wear the Tradesman trim level, which means that the Ram 1500 Tradesman is disappearing for retail buyers only and will still be available for commercial or fleet buyers.
The Ram Commercial lineup will consist of current products like the Ram 1500 Tradesman, Ram Heavy Duty Tradesman pickups and chassis cab trucks, and the Ram C/V Tradesman cargo van, but it will also be adding a new full-size van called the 2014 Ram ProMaster Tradesman based off the Fiat Ducato. It also looks like Ram Commercial will be getting a smaller van from the Fiat Professional brand to go up against small cargo-friendly vehicles like the Ford Transit Connect and Mini Clubvan, but we can't tell if this new model is based on the Fiat Scudo, Doblo and Florino.
Ram Commercial buyers will also benefit from the BusinessLink and "On The Job" programs. Both programs make it easier for businesses to purchase and maintain their fleets.

Recharge Wrap-up: Child Tesla driver hits baby in Chinese mall, Ram adds new CNG offering

A five-year-old child in a China shopping mall started a Tesla Model S at a display and hit a baby in a stroller. The baby fell out of the stroller and was unhurt, according to the report. A reporter from a local newspaper arrived at the scene to find the other Model S on display still powered on, this one with another child in the driver's seat. The cars had wooden blocks under the brake pedals and stickers warning the public not to touch the touchscreen. Police have opened an investigation into the incident. Read more and see all the photos at Car News China. Ram will add a new compressed natural gas pickup truck to its lineup. The new offering, which is smaller and less expensive than the current CNG pickup (pictured), will be available as a regular cab two-door with two-wheel drive and a long bed. Ram has sold 1,000 of the current 2500 CNG four-door 4x4 offering since going on sale in 2012. Ram believes the new offering will expand sales to fleet operators looking for a less-expensive truck. Read more at Automotive News. New methods of harvesting energy are being explored for automobiles. By now we're all familiar with regenerative braking, but thermoelectric harvesting from the motor, range extender or possibly even the exhaust could come to cars soon. Energy harvesting shock absorbers and exhaust turbines are also viable. Wind turbines could generate electricity while the car is parked, and piezoelectric energy harvesting could run minor electrical systems while the car is in motion. Enough energy harvesting could allow cars to use much smaller engines, and could extend the range of electric vehicles. Read more at Energy Harvesting Journal.