2016 Ram 1500 Laramie on 2040-cars

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Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

NHTSA is investigating FCA shifters for roll-away accidents again, this time the rotary units

It seems FCA's shifter troubles aren't over yet. Now, just a few months after issuing a recall to resolve user-related issues with its monostable shifters, the company is again under investigation by NHTSA. The issue is related to the potential for cars to roll away when the rotary-style shifter is not properly placed in park. Two FCA models are the subject of this investigation: the 2013–2016 Ram 1500 and the 2014–2016 Dodge Durango. NHTSA estimates about 1,000,000 vehicles would be affected if a recall is issued. The investigation was started following 43 complaints of vehicles rolling away while supposedly being in "park." Among the complaints were reports of 25 crashes and 9 injuries. NHTSA does point out that in every incident, the parking brake was not engaged. A representative from FCA also gave us an official statement regarding the investigation: "FCA US is cooperating fully with NHTSA's investigation, the scope of which is limited. Other vehicles equipped with rotary shifters are not included. In accordance with prudent practice, the Company joins NHTSA in urging all drivers to use their vehicles' parking brakes." View 35 Photos As mentioned above, other Chrysler products with rotary shifters, such as the Pacifica minivan and 200 sedan, are not involved in this investigation. One of the key differences, as the representative told us, is that these vehicles have electronic parking brakes that automatically engage if the driver does not select park and then opens the door with the seatbelt unbuckled. The Ram 1500 and Durango feature mechanical, manually operated parking brakes and therefore cannot activate the brake automatically. Because this is currently an investigation, an exact cause for the incidents has yet to be determined, and none of the vehicles have been recalled. It's possible there could be a mechanical defect. However, the issue could be a confusing interface causing user error, as was the case with FCA's monostable shifters, where drivers think they've put the car in park but actually haven't. Something that indicates it could be a case of confused users is that NHTSA also opened an investigation into 2012–2014 Jaguar XF and Land Rover Range Rover Evoques for similar issues. Both vehicles use a rotary shifter and have had roll-away complaints levied as well. Even if it is a case of user error, FCA and Jaguar Land Rover may still have to recall their vehicles.

US Postal Service going Ram ProMaster

Selling cars, vans, and trucks one at a time is business good enough to keep most automakers solvent, but fleet sales are where it's really at. Take this latest order placed by the United States Postal Service from Fiat Chrysler Automobiles, for example. The order calls for a massive fleet of 9,113 units of the 2016 Ram ProMaster 2500 cargo van. That number may only be a drop in the bucket compared to the 190,000 vehicles the Postal Service operates across the country, but it's still a pretty large order to place all at once. "While each and every one of our fleet customers is important to us, none command our attention like USPS," said FCA's fleet operations director Tim Kuniskis. "I can't think of another more mission-critical service than literally delivering the goods of our nation on a daily basis, and we are honored that USPS chose the Ram ProMaster to help them meet their challenging duty." Naturally, each of the 9,113 Ram vans will be specially equipped for the purpose of collecting and delivering the mail and packages. They'll also be fitted with 3.6-liter Pentastar V6 engines driving 280 horsepower and 260 pound-feet of torque through six-speed automatic transmissions to the front wheels. It's the latter feature which the post office may find the most compelling, helping the vans get traction regardless of the weather. You know, given the whole "neither snow nor rain nor heat nor gloom of night" thing that the service seeks to uphold. Related Video: FCA US LLC TO SUPPLY 9,113 NEW 2016 RAM PROMASTER VANS TO U.S. POSTAL SERVICE - Ram Commercial to supply 9,113 new 2016 Ram ProMaster 2500 cargo vans to U.S. Postal Service - Ram ProMaster 2500 is a highly customizable van designed to exceed the demands of commercial customers - Customized outfitting for national mail and package delivery service - Segment exclusive front-wheel-drive system enhances all-weather operation September 29, 2015 , Auburn Hills, Mich. - FCA US LLC announced today that it will supply 9,113 new 2016 Ram ProMaster 2500 cargo vans to the United States Postal Service (USPS). The 2016 Ram ProMaster 2500 cargo van selected by USPS features the award-winning, gasoline-fueled 3.6-liter Pentastar V-6 engine rated at 280-horsepower output with peak torque of 260 lb.-ft. The engine is paired with a proven, smooth-shifting, six-speed automatic transmission, upgraded to accommodate the ProMaster's exceptional cargo-hauling capability.