2016 Ram 1500 Express on 2040-cars

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2015 Ram 1500 Rebel priced from $43,985

Ram has announced the prices for the two newest members of its 1500 family, with the new Rebel starting at $43,985 and the Laramie Limited kicking off at $51,870. Those prices include the $1,195 destination charge. The Rebel's starting price is only for the two-wheel-drive variant. Adding four-wheel drive elevates the price to $45,915 and includes the 3.6-liter Pentastar V6. If you fancy four-wheel drive and FCA's 5.7-liter Hemi V8, you'll need to write a check for $47,565. The luxurious Laramie Limited comes in a few more varieties, and can be had with either two- or four-wheel drive, and gas or diesel power. The base model uses the 5.7-liter Hemi V8 and rear-wheel drive, for a total price of $51,870. Plan on an extra $3,120 to replace the Hemi with the 3.0-liter EcoDiesel V6. Adding four-wheel-drive adds $3,505 regardless of engine. Scroll down for the official pricing release from Ram, and then hop over to our original coverage of the Laramie Limited and Rebel for even more details on the new trucks. Related Video: Ram Truck Announces Pricing for 2015 Ram 1500 Rebel and Ram 1500 Laramie Limited • Ram 1500 Rebel makes a statement with increased ride height, standard 33-inch tires, skid plates, tow hooks and unique interior starting at $42,790 • Chrome accents, prominent badges, Argento wood and premium leather are key ingredients of new Ram 1500 Laramie Limited with a starting price of $50,675 The Ram 1500 continues to move forward with two mid-year 2015 offerings that carry into the 2016 model year – the Ram 1500 Rebel and Ram 1500 Laramie Limited. The Ram 1500 Rebel brings a one-of-a-kind off-road design to the full-size truck segment. The Rebel drops right into a core segment of the truck market with unique design cues and mechanical innovation backed by Ram Truck engineering. Rebel features an all-new grille with a prominent billet silver "RAM" letter badge. Departing from the brand's iconic "crosshair" designs, the blacked-out Rebel grille tops a completely new black off-road front bumper design with a durable powder-coated surface. It also incorporates a powder coated, billet silver skid plate, front tow hooks, 33-inch Toyo tires and an all-new 17-inch aluminum wheel. Inside, Rebel is every bit as brawny and rugged as it is outside. The truck features industry-exclusive seating elements finished in Radar Red and black with fabric inserts embossed with the Toyo tire tread pattern, matching the Rebel's actual footprint.

Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.

EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.