2015 Ram 1500 Slt on 2040-cars

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Ram teases a new way to get off the beaten path

File this under "What do we have here?" The Ram Trucks Twitter account posted a 15-second video teasing... well, we have no idea what it is, but it's coming this month. The word "Hiking" appears twice in the video of two hikers coming to a fork in a dirt road, where a sign reads, "Caution, unpaved trail ahead." After that, we're only told that "Life's more fun off the beaten path. An exciting new way to get there is coming soon!" Now you know what we know. But if you happen to know more, feel free to give us some clues in Comments. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Ram Trucks via Twitter, World Car Fans RAM Truck Videos

270,000 Ram pickups in ‘salt belt’ recalled to fix sagging fuel tanks

Drive a Ram 1500? Maybe it's time to give your fuel tanks a look. FCA is issuing a voluntary recall of over 270,000 Ram 1500 pickups to prevent their fuel tanks from sagging. A corrosion-related problem, the issue can be identified either visually by looking at the undercarriage, or by listening to any scraping noises, as the brackets for the fuel tanks straps corrode and can cause the tanks to hang low. FCA says in its statement that the recall is limited to 270,254 model year 2009-2012 Ram 1500 pickups that have been registered in states belonging to what is called the "salt belt," that is, the District of Columbia and the following states: Connecticut, Delaware, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Montana, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Wisconsin and West Virginia. Some 27,000 trucks will also be recalled in Canada, a thousand in Mexico and some 5,300 others. The tanks themselves are made of high-density polyethylene, and as such do not rust out: The problem is related to their fixings. The tanks won't be detached, as if a bracket fails, the remaining structural components will still hold the tanks. FCA also says no related incidents or injuries have been reported, nor have there been any fires — but the brackets are definitely worth getting fixed. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.