2014 Ram 1500 Tradesman/express on 2040-cars

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Stellantis will give its brands 10 years to prove they deserve to live

Formed by the merger of PSA Peugeot-Citroen and Fiat-Chrysler Automobiles, Stellantis has 14 brands under its roof, a number that makes it one of the largest groups in the industry. Rumors claimed not every brand would survive, with Chrysler often earmarked to get axed, but the firm said it will give them all a chance to shine. "We're giving each (brand) a chance, giving each a time window of 10 years and giving funding for 10 years to do a core model strategy. The CEOs need to be clear in brand promise, customers, targets, and brand communications," announced Stellantis boss Carlos Tavares during the Financial Times' Future of the Car event. His comments confirm Chrysler fans and dealers don't need to worry about the future — at least not yet. And, against all odds, Lancia enthusiasts can breathe a sigh of relief, too. Former FCA head Sergio Marchionne warned of the brand's demise on several occasions. Alfa Romeo is safe for now, too, as is Vauxhall, which are basically just Opels sold in the United Kingdom with a different badge. The engagement made by Tavares also means Stellantis won't divest any of its brands to raise capital until at least 2031. It's now up to each executive team to make a case for the brand they run, an unusual survival-of-the-fittest strategy in an era when cutting costs is more common than spending cash. Diving into the vast Stellantis parts bin should help even the most troubled brands turn their fortunes around on a relatively tight budget. It seems likely that survive Chrysler will need to look beyond the 300 and the Pacifica/Voyager, the only models in its range, and completely reinvent its image, which is currently nebulous at best. Lancia, once the champion of luxury, performance, and innovation, faces the same challenge. It's not starting quite from scratch, it's relatively popular in its home country of Italy, but it will need to think globally and expand outside of the city car segment to survive. Featured Gallery 2020 Chrysler 300 View 24 Photos Chrysler Dodge Fiat Jeep RAM Citroen Lancia Opel Peugeot Vauxhall

US Postal Service going Ram ProMaster

Selling cars, vans, and trucks one at a time is business good enough to keep most automakers solvent, but fleet sales are where it's really at. Take this latest order placed by the United States Postal Service from Fiat Chrysler Automobiles, for example. The order calls for a massive fleet of 9,113 units of the 2016 Ram ProMaster 2500 cargo van. That number may only be a drop in the bucket compared to the 190,000 vehicles the Postal Service operates across the country, but it's still a pretty large order to place all at once. "While each and every one of our fleet customers is important to us, none command our attention like USPS," said FCA's fleet operations director Tim Kuniskis. "I can't think of another more mission-critical service than literally delivering the goods of our nation on a daily basis, and we are honored that USPS chose the Ram ProMaster to help them meet their challenging duty." Naturally, each of the 9,113 Ram vans will be specially equipped for the purpose of collecting and delivering the mail and packages. They'll also be fitted with 3.6-liter Pentastar V6 engines driving 280 horsepower and 260 pound-feet of torque through six-speed automatic transmissions to the front wheels. It's the latter feature which the post office may find the most compelling, helping the vans get traction regardless of the weather. You know, given the whole "neither snow nor rain nor heat nor gloom of night" thing that the service seeks to uphold. Related Video: FCA US LLC TO SUPPLY 9,113 NEW 2016 RAM PROMASTER VANS TO U.S. POSTAL SERVICE - Ram Commercial to supply 9,113 new 2016 Ram ProMaster 2500 cargo vans to U.S. Postal Service - Ram ProMaster 2500 is a highly customizable van designed to exceed the demands of commercial customers - Customized outfitting for national mail and package delivery service - Segment exclusive front-wheel-drive system enhances all-weather operation September 29, 2015 , Auburn Hills, Mich. - FCA US LLC announced today that it will supply 9,113 new 2016 Ram ProMaster 2500 cargo vans to the United States Postal Service (USPS). The 2016 Ram ProMaster 2500 cargo van selected by USPS features the award-winning, gasoline-fueled 3.6-liter Pentastar V-6 engine rated at 280-horsepower output with peak torque of 260 lb.-ft. The engine is paired with a proven, smooth-shifting, six-speed automatic transmission, upgraded to accommodate the ProMaster's exceptional cargo-hauling capability.

The 2018 Ram Limited Tungsten Edition is rough-neck luxury

No one makes offshoots of offshoots quite like FCA. Ram and Jeep in particular seem to have limited edition versions of special edition trims. This week, Ram announced the new Limited Tungsten Edition, a special version of the top-level Limited trim. The packaged adds a number of niceties and is available on the Ram 1500, 2500, and 3500 in a number of cab and bed configurations. The high-end truck market is expanding as customers drop luxury SUVs for kitted-out trucks. The Ram Limited Tungsten Edition adds a number of new features inside and out that make the truck more premium than ever. On the exterior, the 1500 model gets a vented sport hood, body-color bumpers, mirrors, door handles, and running boards, and the massive chrome R-A-M grille. The black headlights are pulled from the Sport model, and the wheels from the Limited trim have a unique satin paint. Ram boasts that the Limited Tungsten Edition has the first suede headliner in the pickup truck segment. Blue and indigo-colored accents are found on the instrument cluster, the steering, wheel, doors, and seats. The deep blue and tan interior is quite handsome and is well matched by the real wood trim. Special badging on the interior marks the model. The luxury truck goes on sale later in 2017, with a base price of $55,120 for the 1500 Limited Tungsten Edition model (compared to $54,270 starting for a 1500 Limited). Prices go up as cabs and bed lengths get longer. Related Video: Related Gallery 2018 Ram Limited Tungsten Edition View 9 Photos Image Credit: Ram Design/Style RAM Truck