2014 Ram 1500 Tradesman/express on 2040-cars

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Ram debuts Rumble Bee redux at Woodward [w/video]

Ten years ago, when the Ram truck still wore a Dodge badge, a special yellow-and-black model called the Rumble Bee launched, paying homage to the Super Bee muscle car of the 1960s. Now, we have the Charger Super Bee, wearing the same buzzworthy paint job. But for the 2013 Woodward Dream Cruise, Ram has created a modern version of that Rumble Bee pickup based on the current 2013 Ram 1500, though unlike the last go-around, this one is purely a concept. For now, anyway.
This concept truck uses the 1500's lightest configuration - a single cab, two-wheel-drive model. From there, it has been painted in Drone Yellow with a matte finish, and a Mopar ground effects kit gives the truck a more aggressive stance on the road. The large, 22-inch wheels certainly help that, as well, painted in black to match the other dark accents found around the pickup's body.
Inside, to no one's surprise, the black and yellow theme carries on, with leather upholstery and sport mesh seats. That Rumble Bee logo adorns the chairs and floor mats, but the coolest (or weirdest) touch is the actual amber-encased bee found within the rotary shift knob. Seriously.

Ram establishes new commercial truck division

To better go after the work truck market that its rivals Ford and General Motors have dominated for some time, the Ram Truck brand of Chrysler is starting a new sub-line of work vehicles called Ram Commercial. Rather than carrying the full Ram Commercial name, each model in the new lineup would wear the Tradesman trim level, which means that the Ram 1500 Tradesman is disappearing for retail buyers only and will still be available for commercial or fleet buyers.
The Ram Commercial lineup will consist of current products like the Ram 1500 Tradesman, Ram Heavy Duty Tradesman pickups and chassis cab trucks, and the Ram C/V Tradesman cargo van, but it will also be adding a new full-size van called the 2014 Ram ProMaster Tradesman based off the Fiat Ducato. It also looks like Ram Commercial will be getting a smaller van from the Fiat Professional brand to go up against small cargo-friendly vehicles like the Ford Transit Connect and Mini Clubvan, but we can't tell if this new model is based on the Fiat Scudo, Doblo and Florino.
Ram Commercial buyers will also benefit from the BusinessLink and "On The Job" programs. Both programs make it easier for businesses to purchase and maintain their fleets.

Ram boss thinks midsize truck could fit in the lineup

The execs at Ram are changing their tune about the possibility of a midsize truck in the US. Nothing is certain yet, but the chances now look a little more favorable. "I think there's opportunity there in the US if you look at what's happened in the mid-size segment here – significant growth last year," Jeep and Ram boss Mike Manley told the Detroit News. "I think that space is big enough, certainly, to have two offerings there." The other product that Manley alludes to is the forthcoming Jeep Wrangler-based pickup that's due in 2017. However, there might not be much customer overlap between the Jeep and those looking for a more traditional Ram-branded model. Manley admitted the most likely candidate for a midsize Ram would be for the company to use an existing Fiat platform, according to the News. One possibility could be rebranding the Fiat Toro pickup, but it's rather small at 20-inches shorter than a Chevrolet Colorado. This greater openness to a midsize Ram is a complete change from the company's position in the past, though. Last spring, the brand's CEO for North America said he couldn't find a strategy to make the model work. FCA boss Sergio Marchionne made the same point in 2014, when he admitted the company showed a Ram 1000 at design clinics, but the response was "lukewarm." Over the past couple years, the midsize truck market has a renaissance of fresh products. The Chevy Colorado and GMC Canyon are successes both critically and commercially. The latest Tacoma is on sale, and the new Honda Ridgeline is imminent. We know Nissan has a Frontier successor under development, and there are always rumors of Ford reviving the Ranger in the US. With so much development in the segment, it's easy to see why Ram would want to be at the party. Related Video: