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Toy, hauler | 2017 Ram Power Wagon Video Review

When you're bouncing along in a 2017 Ram 2500 Power wagon over the washboard silt roads of the Valley of Fire, just outside of Las Vegas, it's a bit of a shock to realize how comfortable you are. We'd driven a convoy of brand new Ram Power Wagons out from a city improbably emerging from the scrub into a land of red rocks and sand. Inhospitable territory full of thrill-seekers in Jeeps and four-seat ATVs, flinging sand and bouncing their tall signal flags about. The varied terrain, transitioning from hard-packed silt to rocky paths to deep sand at any point, provided the perfect environment to see if the Power Wagon can live up to its billing – check out the video above to see how it handled the gnarly stuff. Back in 1945, the Power Wagon and comfort were not really thought of together. Like the Jeep, these thoroughly mil-spec trucks were heading home from overseas, where they'd served as weapon carriers and utility rigs. The all-business truck was a bit like a heavy-duty Willys Jeep with a bed, and instead of the convertible military cab, Dodge bolted on a pre-war civilian cab. They had more amenities than a tractor (windows! A roof!), but no one would call 'em coddling. The advertising of the day shows them digging ditches, plowing fields, erecting utility poles. You could use the rear power take-off to run a portable sawmill – pure denim and dust work. The brief has clearly evolved a bit – the PTOs disappeared as the truck evolved from a dedicated platform for serious work to more of a heavy-duty trim on Ram's conventional pickups, and then disappeared for a quarter-century until reemerging in 2005. To put it succinctly, the latest 2500 Power Wagon has off-road chops that pass the laugh test, and real working payload and towing capabilities, all in one package. We didn't tow or haul with the Power Wagon on this trip, but we really didn't have to. The Power Wagon is mostly standard 2500 fare: solid axles front and rear, taking power from the familiar truck-spec 6.4-liter Hemi V8. It'll haul up to 1,510 pounds in the bed, and tow up to 10,030 pounds. We know these trucks; they do this kind of work easily and without complaint. What's surprising is how well it does the work without much compromise. As you can see in the video above, the ride's as stiff as on a normal 2500 pickup, maybe a hair stiffer, but plenty tolerable for a long haul on the interstate.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

2015 Ram ProMaster City Wagon [w/video]

At the tail end of 2014, I brought you a First Drive feature on the new Ram ProMaster City cargo van, a remarkably solid entry into the exploding light-commercial segment. While I was down in Austin, TX playing with those box vans, I also had time to sample Ram's slightly more civilized version, the ProMaster City Wagon. From the driver's seat forward, the Wagon and Tradesman (Ram's name for the cargo version) are practically the same, but the former trim is a lot different in the back section. The rear gets a folding, three-passenger-wide bench seat in the middle, and a carpeted cargo area behind that. This isn't exactly a new formula for the market; Ford has been selling a passenger-friendly five-seat version of its Transit Connect for a few years now. But the baby Ram is another competitor for small business owners in need of shuttles and such, or individuals who place a premium on interior space over creature comforts. Drive Notes Just as with the cargo version, the 178 horsepower and 174 pound-feet of torque from the 2.4-liter four-cylinder makes the City Wagon feel ably fast in urban traffic. Our short driving loop (along with the dozens of extra miles I logged around Austin), didn't offer much in the way of high-speed cruising, but I did dice with other city drivers confidently. The engine pulls adroitly if you really trample the throttle, though it certainly won't tempt you to race that punk kid at the red light. Handling is nippy relative to the size of this small van, with a tight turning circle and quick turn-in around town. The added weight in the back offered by the seats and trim – not quite 200 pounds – also helps to dampen the ride and improve smoothness over the road. The Short Cut video at the bottom of the page was shot with a cargo version of the City, but it should give you the general idea about the nimbleness herein. The extra seats, carpeting and stuff found inside the wagon also do a successful job of masking the strained sound of the engine and exhaust when you do rip through those nine gears. The ProMaster City Wagon is a significant number of decibels quieter than the Tradesman always. That said, no one will ever mistake this Ram for a Lexus; wind and road noise can be heard at all speeds. Ram has effectively cut the cargo area in half compared to the box van version; though bias seems to have been given to cargo over passengers.