2014 Ram 1500 Tradesman/express on 2040-cars

Auto blog

2022 Ram 1500 TRX MSRP up another $2,795

We're not sure if we should be more awed by how fast and how high the new batch of super performance trucks can jump, or that consumer prices are jumping just as fast and just as high. When we published our First Drive Review of the 2021 TRX at the end of November 2020, we wrote, "Another pitfall to Ram TRX ownership is the cost. Ram asks a minimum of $71,790 for the TRX (including a $1,695 destination charge)." When we published our review of the 2022 TRX six weeks ago, the base price had risen to $74,085 after destination (optioned out to $91,575). Considering what the world's been up to for the past 15 months, a $2,295 MSRP increase — a mere 3% — couldn't be considered banditry. But the P/L department at Stellantis is done playing nice. As Mopar Insiders discovered, the MSRP for the 2022 Ram 1500 TRX is $76,880, which is before a spendier destination fee of $1,795. Anyone who wants to own a TRX this year will need $78,675 before options.   It's almost comical that Ram advertises the hurt on its configurator. Click to build and price the 2021 TRX, the configurator shows $70,245 before destination. Change that 2021 to 2022, the configurator shows $76,780. There's a bit more sleight-of-hand during the build process, too, as Ram charges $100 for the sole solid color available, which is black, that sum added as an option even though its the least expensive paint choice possible. The two-tone paints cost at least $200, despite a few of them advertising a price of zero. The diabolical cherry on top is when you check the total after options and read the small print, which informs you, "Pricing provided may vary significantly between website and dealer as a result of supply chain constraints. Pricing shown is nonbinding and does not constitute an offer. Contact your dealer for updated vehicle pricing."  Admittedly, the TRX is only up 4% over the last base price we posted, and we don't expect the new price to deter buyers. We don't blame Ram, either; this is the cost of doing business, and a quick trip to Craigslist or eBay will illustrate that everyone is trying to do the same kind of business, getting every hand into every cookie jar. The Ram buyers who really have it bad are the ones after a 2022 Ram 1500 Laramie. That truck went up $7,180 bucks — a gut-punching 16.4% — to $50,845.

Ram introduces latest 'Built to Serve' pickup honoring U.S. Air Force

Ram announced Thursday that the third of its five-truck "Built to Serve" series will officially launch Friday. The latest edition, finished in either Anvil or Billet Silver, honors the U.S. Air Force on the anniversary of its founding.  "Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest ‘Built to ServeÂ’ offering," said Ram chief Mike Koval Jr., in FCA's announcement. "The ‘Built to ServeÂ’ adage is something Ram truck owners, whether civilian or military, are very familiar with as itÂ’s something we strive to build into every truck and van we produce."   FCA is releasing a new truck approximately once every three months, each commemorating one of the five branches of the U.S. Armed Forces — Army, Navy, Air Force, Marines and Coast Guard. Deliveries of the latest model are set to begin this week to coincide with the 73rd anniversary of the Air Force's establishment as a separate branch on Sept. 18, 1947.  "Built to Serve" models are easily spotted thanks to their prominent rear quarter panel decals. Cosmetic upgrades include an all-black grille and surround, black badges, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, which bundles features such as underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires.  In total, FCA will sell 9,000 "Built to Serve" editions divvied up so that each branch gets two appropriate color choices out of 10 total: Gator (1,000 units) and Diamond Black (1,000); Ceramic Gray (1,000) and Patriot Blue (1,000); Anvil (1,000) and Billet Silver (1,000); Tank (1,000) and Flame Red (1,000); and Spitfire (500) and Bright White (500). The up-charge regardless of variant is $2,795.      

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).