2014 Ram 1500 Tradesman/express on 2040-cars

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Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram 1500 Limited 10th Anniversary Edition celebrates a decade of truck luxury

Ram is releasing a special edition of its 1500 pickup for the 2022 model year to mark a decade of its range-topping Limited nameplate. The 2022 Ram 1500 Limited 10th Anniversary Edition is offered in a special exterior finish (Blue Shade) and adds a few popular options as an extra bonus. "The new 2022 Ram 1500 Limited 10th Anniversary Edition celebrates 10 years of luxury pickup truck leadership, featuring the ultimate combination of capability, luxury and refinement," said Mike Koval Jr., Ram brand chief executive officer. "Ram 1500 Limited buyers have enjoyed the highest quality materials for a decade now, and the Limited 10th Anniversary Edition is the latest example of how Ram delivers the most luxurious pickups in the industry." Given today's car market, it's probably not all that surprising that Ram isn't bundling a ton of extra equipment with this new offering, and it doesn't help that the Limited itself is already pretty loaded. Still, Ram throws in a multifunction tailgate, a Mopar center-mounted bed step and some adjustable cargo tie-down hooks for good measure.  The 2022 Ram 1500 Limited 10th Anniversary Edition will go on sale this fall. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Truck Giant Ram May Soon Offer Midsize Pickup | Autoblog Minute

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