2014 Ram 1500 Tradesman on 2040-cars

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Ram increasing EcoDiesel production [w/video]

The Ram 1500 EcoDiesel shot out of the gate with strong sales by filling its initial allocation of 8,000 orders in just three days, in February. At the time, Ram expected that the oil-burning variant would account for around 10 percent of 1500 output, but it knew there was room to grow if the demand was there. Apparently it is, as the truck maker is doubling the diesel's production mix for the 2015 model year to 20 percent of the pickup's total volume.
Since hitting the market, the EcoDiesel has been a smashing success, according to Ram. The company claims that nearly 60 percent of its sales have been conquests from other truck brands, and its popularity has boosted the 1500's average transaction price, as well. In an accompanying video, brand president Bob Hegbloom said that customers have been demanding more of them.
"Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand," said Hegbloom in the company's release.

Ram 1500 Texas Ranger Concept celebrates brand's law-enforcement partnership

While the auto industry's eyes are fixed on New York for its annual extravaganza at the Javits Center, Ram is making an end-around play. The truck maker is showing a new concept at the 2015 Dallas Auto Show based on the company's long-running partnership with the Texas Rangers (the lawmen, not the baseball team). Exterior changes to the 1500 are kept rather light, with badging inspired by the Rangers' iconic badges fitted to the front fenders and tailgate. The Rangers' badge is also found at the center of each 20-inch alloy wheel. As for the white/silver color scheme, it "embodies the white hats and silver badges that the good guys always wear." Starting with the handsome Canyon Brown and Tan leather of the Laramie Longhorn, Ram designers fitted four, five-peso coins to the door inserts. Texas Rangers' badges have long been hewn from the limited-issue Mexican currency, hence its inclusion in the 1500. The coins in the front door show "heads" and the back door coins are flipped to "tails." Adding to the unique touches, a prominent Texas Rangers' badge sits over the center console and is also embossed in the leather seatbacks. Even the dash cluster's display shows the Rangers' badge upon startup. Ram and the Texas Rangers formed their partnership back in 2014, with the truck maker "aiding the preservation of the history of the renowned law-enforcement organization," the company said in its press release. You can check out the full gallery of images, which include plenty of updated interior shots, above. As for Ram's press release, that is, as usual, available below. Related Video: Ram Unveils Texas Ranger Concept Truck Ram Texas Ranger concept follows 2014 partnership announcement Iconic Texas Ranger badges highlight Ram's interior and exterior design Western-themed trucks dominate Ram lineup in Lone Star State March 25, 2015 , Dallas - The Ram Truck brand today unveiled a one-of-a-kind Texas Ranger concept truck to commemorate and promote the brand's partnership with the renowned law-enforcement agency and the Texas Ranger Hall of Fame and Museum. Introduced by Ram Truck Brand President and CEO Bob Hegbloom at the 2015 Dallas Auto Show, the Ram Texas Ranger concept truck brings the legendary spirit of the Rangers to the road.

2019 Ram 1500 truck gets loaded with Mopar goodies in Chicago

Last month saw the debut of the all-new 2019 Ram 1500. While there are a slew of variants coming down the pipe (Ram 1500 Tradesman, Ram 1500 Sport, etc.), Ram used the 2018 Chicago Auto Show to showcase a whole host of Mopar parts and accessories on a bright-red 2019 Ram. In total, there will be more than 200 new parts available when the new Ram hits dealer showrooms later this year. The truck here is a Flame Red 2019 Ram 1500 Big Horn Sport 4x4. It's sporting a 2-inch lift kit, 35-inch tires, 18-inch beadlock wheels, black fender flares and black aluminum running boards. The bed has the adjustable "Ram Rack," a sort of frame that can be used to strap down large items like a couple of kayaks. The rear bumper has a bed step that articulates outward when needed. The Nissan Titan has a similar feature. View 9 Photos There are a few performance upgrades, too, though Mopar doesn't list any new power ratings. There's a new cold-air intake for the 5.7-liter Hemi V8 that's functional with all of the new Ram's hood designs. The Hemi also gets a new stainless steel catback exhaust system. The 5-inch exhaust tips fit into the bumper. Visually, the Ram gets a black Mopar logo on the hood, black Ram emblems and badges, black tow hooks and a Mopar logo in the trailer hitch. The interior is done up in Katzkin leather with red stitching, and the ram's head logo on the seat backs and rubber floor mats. One of the coolest things about all of these parts is that customers can have them installed before ever taking delivery. Those parts will also be backed by the same warranty as the rest of the truck. Related Video: Image Credit: FCA Aftermarket Design/Style Chicago Auto Show RAM Truck Off-Road Vehicles 2018 Chicago Auto Show