2014 Ram 1500 Tradesman on 2040-cars

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Chrysler appoints new heads of Alfa Romeo and Ram

Chrysler has announced to two key appointments to its senior leadership, both of them taking immediate effect. First up is Reid Bigland, who has been named head of the Alfa Romeo brand for North America. Bigland has served until now as head of the Ram Truck brand, a portfolio he now hands over to Robert Hegbloom, who had served until now as its director.
As a result of the appointments, both Bigland and Hegbloom will take up seats on Chrysler's NAFTA Leadership Team, and Bigland will also join the Fiat Chrysler Group Executive Council - the highest decision-making body in the Fiat Chrysler Automobiles empire.
As per Sergio Marchionne's leadership style, Bigland will continue to serve in two major capacities, maintaining his role as president and CEO of Chrysler Canada. Other senior executives who hold multiple key portfolios include Harald Wester (who serves as the group's Chief Technology Officer and also overseas Alfa Romeo, Maserati and Abarth), Olivier Francois (group Chief Marketing Officer and head of the Fiat brand) and Michael Manley (head of the Asia-Pacific region and the Jeep brand).

Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram and Fiat working on possible midsize pickup for global markets

The midsize pickup segment is enjoying a recent boom globally, with updated models like the new Ford Ranger on the way and a revised Toyota Hilux already testing. The next automaker to take the plunge into the market might be FCA with this recently spotted, highly camouflaged truck. Click through the gallery to see the pickup wearing two different disguises during cold-weather testing. Unfortunately, they keep the truck very well hidden, and even the bed is covered in both of them. Still, it appears that the front end wears a fairly upright design, and the four-door cab is obvious. Also, take a look at the rear to spot coil springs for the suspension, rather than leaf springs. According to our spies, this vehicle's size is larger than the current front-wheel drive Fiat Strada and is closer in dimensions to models like the Ranger and Hilux. Of course, the most intriguing question is whether FCA might bring this vehicle to the US as a Ram competitor against the Chevrolet Colorado and GMC Canyon. The company's five-year plan makes no mention of such a model here through at least 2018, though. However, Europe and South America are set to receive a midsize pickup in 2016. Perhaps, that's what we are seeing here. Related Video: Featured Gallery Fiat-Ram Pickup Spy Shots View 14 Photos Image Credit: CarPix Design/Style Spy Photos Fiat RAM Truck FCA