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2019 Ram 1500 truck gets loaded with Mopar goodies in Chicago

Last month saw the debut of the all-new 2019 Ram 1500. While there are a slew of variants coming down the pipe (Ram 1500 Tradesman, Ram 1500 Sport, etc.), Ram used the 2018 Chicago Auto Show to showcase a whole host of Mopar parts and accessories on a bright-red 2019 Ram. In total, there will be more than 200 new parts available when the new Ram hits dealer showrooms later this year. The truck here is a Flame Red 2019 Ram 1500 Big Horn Sport 4x4. It's sporting a 2-inch lift kit, 35-inch tires, 18-inch beadlock wheels, black fender flares and black aluminum running boards. The bed has the adjustable "Ram Rack," a sort of frame that can be used to strap down large items like a couple of kayaks. The rear bumper has a bed step that articulates outward when needed. The Nissan Titan has a similar feature. View 9 Photos There are a few performance upgrades, too, though Mopar doesn't list any new power ratings. There's a new cold-air intake for the 5.7-liter Hemi V8 that's functional with all of the new Ram's hood designs. The Hemi also gets a new stainless steel catback exhaust system. The 5-inch exhaust tips fit into the bumper. Visually, the Ram gets a black Mopar logo on the hood, black Ram emblems and badges, black tow hooks and a Mopar logo in the trailer hitch. The interior is done up in Katzkin leather with red stitching, and the ram's head logo on the seat backs and rubber floor mats. One of the coolest things about all of these parts is that customers can have them installed before ever taking delivery. Those parts will also be backed by the same warranty as the rest of the truck. Related Video: Image Credit: FCA Aftermarket Design/Style Chicago Auto Show RAM Truck Off-Road Vehicles 2018 Chicago Auto Show

Ram raises a quick $1 million for farmers with Super Bowl ad

While Chrysler has been behind the Super Bowl's most talked-about commercials for the past few years, this is the first year the automaker has added an element of charity to its marketing plans for the big game.
Chrysler aired a pair of two-minutes ads during the Super Bowl this year, one for Jeep called Whole Again, and the other for the Ram brand called Farmer. As we mentioned earlier in the week, Jeep has promised to give up to $300,000 to the United Services Organization (USO). The brand, whose own history is forever tied to this country's military, will donate $1 for every tweet with the hashtag #joinOSR, or visit to Yahoo.com or the Jeep Operation SAFE Return website.
Ram had somewhat loftier goals, pledging to give up to $1 million to the Future Farmers of America. The plan was to donate $100,000 for every 1 million times the commercial was seen, shared or emailed from its website. Now we have word from Ram brand chief Fred Diaz that the million-dollar goal has been reached less than five days after the ad first aired.

Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair