2014 Ram 1500 Slt on 2040-cars

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Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

Three Ram recalls affect more than a million pickups

Millions of Ram pickups across many of its model lines in the US are in need of recall repairs due to three campaigns by the truck maker. The largest of this trio covers 1.06 million examples in the US of the 2012-2014 Ram 1500, 2500, 3500, and chassis cab versions of the 3500, 4500, and 5500 because of potential inadvertent driver-side airbag deployment. In addition to those affected here, there are 235,925 in Canada, 26,543 in Mexico, and 23,635 elsewhere. There are also two related injures from this problem, but no reports of accidents, according to the company. While the recall was mysteriously ignored in the media at the time, the National Highway Traffic Safety Administration announced details of this campaign in late July. The next largest among the three covers 188,000 examples of the 2014 and 2015 Ram 1500 Quad Cab in the US because their side-curtain airbags don't fully overlap the C-pillars when deployed, which is in violation of federal rules. Conceivably, rear passengers not wearing their seatbelt could be more likely to be ejected in a crash. Ram's repair for the issue is still being developed, according to the National Highway Traffic Safety Administration, but the company advises all occupants to be buckled in. The final campaign affects 156,498 the company's heavy-duty trucks in the US, including the 2013 Ram 3500 and 2014 Ram 2500, 3500, and 3500 Chassis Cab. In addition, there are 20,603 in Canada and 3,241 elsewhere. Of the 13,236 in Mexico, a few units of the 2014 Ram 1500 exclusive to that market are also covered. The company found that the welds for some steering parts might have "insufficient fusion." If the part breaks, then vehicles are still controllable but with diminished response. There are no reported injuries but one minor accident. The fix involves installing a reinforcement bracket. Related Video: Statement: Steering-wheel Wiring Harness September 10, 2015 , Auburn Hills, Mich. - FCA US LLC is conducting a voluntary safety recall to inspect and service, as required, wiring harnesses in an estimated 1.06 million U.S.-market trucks. Investigation by FCA US discovered certain trucks may have steering-wheel wiring harnesses that wear because of contact with a spring. Such wear may cause a short-circuit that may lead to inadvertent driver-side air-bag deployment. The Company is aware of two related injuries, but no accidents.

NHTSA probing Ram recall pace, communication

The National Highway Traffic Safety Administration has announced that it's looking into Chrysler Group's handling of a pair of recalls affecting roughly one million Ram pickup trucks. Reuters is reporting that the regulatory agency is focusing on the availability (or lack thereof) of parts and "poor communications" from the automaker in its investigation.
"Customers have been advised in accordance with the regulations governing recalls," Chrysler spokesman Eric Mayne told Reuters via email. "We are continually replenishing our supply of replacement parts. Chrysler Group regrets any inconvenience our customers may have experienced."
NHTSA disagrees, arguing that the recalls, which affect 972,000 trucks from 2003 to 2012, are being delayed by the lack of parts.