2014 Ram 1500 Slt on 2040-cars

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Ram 1500 Mossy Oak Edition ready to start Truck Dynasty in the Motor City

Throughout the last half of the 20th Century and extending into the 21st, our country has had an on-again, off-again love affair with redneck culture. Urban Cowboy begot The Dukes of Hazzard which bled into the Ernest movies, which, in turn, paved the way for the long locks of Joe Dirt and Kid Rock. These days Duck Dynasty is the ignoble standard bearer for the hillbilly way of life - a group that would undoubtedly feel right at home in the latest offering from Ram, the 2014 Ram 1500 Mossy Oak Edition.
Custom designed for the hunters, fishers and other outdoors-folks that make up the Ram customer base (according to the company's press release) the latest instantiation of the Mossy Oak boasts a liberal daubing of camouflage. The camo rides on top of your choice of Black, Black Gold Pearl, Prairie Pearl and with either a Canyon Brown or Frost Beige interior. All of the Mossy Oak Edition trucks are 4X4s with a Crew Cab body, perfect for hauling your hunting buddies out into the wild places of the world.
Fashionable redneck culture doesn't come cheap apparently; the Ram 1500 Mossy Oak Edition starts at $39,985 with a $1,195 destination fee.

Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Mopar Muscle is Monster Jam's first OEM monster truck in over a decade

New monster trucks seem to join the Monster Jam circuit every year, but it's not often that one gets the official blessing of an automaker. That's about to change, however, as Chrysler's truck division has teamed up once again with Hall Brothers Racing - which already fields the championship-winning Raminator and Rammunition trucks - to field the series' first new Original Equipment Manufacturer monster truck in over a decade.
Dubbed Mopar Muscle, the new Ram monster truck will debut at the Monster Jam in Detroit on Saturday at Ford Field, at the first of six such events in which Mike Miller (who, incidentally, named his son Hemi) will drive the truck throughout the year.
Here's what you need to know: Based on a 2014 Ram HD pickup (or at least made to look like one), Mopar Muscle stands 10 feet tall and weighs over 10,000 pounds, and it's powered by the legendary Gen II 426 Hemi that celebrates its 50th anniversary this year. But instead of leaving the massive 7.0-liter engine as is, Hall Brothers Racing enlarged it to 565 cubic inches - a mind-boggling 9.3 liters - and supercharged it to 2,000 horsepower. That's a whole lot of muscle no matter what it's packed into. Check it out in our high-res image gallery above. You can also check out the full schedule of events in the press release below to see if the truck is coming to your area this year.