2014 Ram 1500 Slt on 2040-cars

Auto blog

Ram's newest Power Wagon looks even more outlandish for 2014 [w/video]

The newest Ram Power Wagon is arguably the most imposing vehicle to be shown at the 2014 New York Auto Show, boasting a number of new aesthetic features, as well as a new graphics package.
Ram added a 6.4-liter V8 as an optional engine for 2014, but in the Power Wagon, it's the sole powerplant, boasting 410 horsepower and 429 pound-feet of torque. An equally robust six-speed automatic backs up the brawny engine, while 4.10 gearing, an 11.5-inch rear axle and electronically locking front and rear diffs come standard.
A new five-link coil rear suspension and Bilstein monotube shocks should deliver a pretty comfortable ride, while the Power Wagon's off-road ability is complemented by the new Articulink system on the front suspension, which offers electronic sway-bar disconnect. 33-inch Goodyear rubber comes standard.

Ram increasing EcoDiesel production [w/video]

The Ram 1500 EcoDiesel shot out of the gate with strong sales by filling its initial allocation of 8,000 orders in just three days, in February. At the time, Ram expected that the oil-burning variant would account for around 10 percent of 1500 output, but it knew there was room to grow if the demand was there. Apparently it is, as the truck maker is doubling the diesel's production mix for the 2015 model year to 20 percent of the pickup's total volume.
Since hitting the market, the EcoDiesel has been a smashing success, according to Ram. The company claims that nearly 60 percent of its sales have been conquests from other truck brands, and its popularity has boosted the 1500's average transaction price, as well. In an accompanying video, brand president Bob Hegbloom said that customers have been demanding more of them.
"Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand," said Hegbloom in the company's release.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.