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Marchionne: Midsize pickup still not in the cards; Ram 1500, Jeep Wrangler could use aluminum

During the Fiat-Chrysler briefings on Tuesday, Reid Bigland, head of Ram Trucks, outlined the new product plans for his brand, including confirmation that an all-new light-duty Ram 1500 will launch in 2017. From there, discussions spun off in two directions, with the main questions being: will Ram build a midsize pickup? And, following Ford's move to extensively use aluminum in its new 2015 F-150, will Chrysler be using this weight-saving material for the next round of its fullsize truck, as well?
"I think there is room for a Ram 1000," Fiat-Chrysler CEO Sergio Marchionne (pictured above) told members of the media, saying this is a conversation the automaker has been having internally for several years now. "We've tried this ... we've actually taken it to clinics," Marchionne stated, adding that the "response has been lukewarm."
"I have better use of aluminum in this house than a pickup truck." - Sergio Marchionne

Winnebago Trend, Travato are first ProMaster-based RVs

While Ford has been the dominant supplier of chassis, engines and platforms for the recreational vehicle industry in modern times, its market share has been eroded by the increased availability of new commercial vehicles on the market. In the days of Daimler-Chrysler, the Sprinter was Chrysler's alternative to the Ford E-Series as a basis for Class B and C motor homes. But then Daimler split and the Sprinter went back to being a Mercedes product in the US, though it still continued currying favor in the RV world by offering diesel power with a smaller footprint. With the marriage of Chrysler and Fiat, though, the Pentastar brand once again has a foreign-sourced commercial van alternative - the Ram ProMaster - and Winnebago is the first RV manufacture to make it into a motor home.
Actually, Winnebago has unveiled a pair of ProMaster-based RVs: the Trend and Travato. The Trend is a Class C motor home, which generally means it's based on the chassis cab version of a van and features a bed over the cab and larger body for living space behind the B-pillars. Available in a tidy 24-foot length, the Trend can be had with two floor plans, both of which include large sleeping areas, a bathroom, kitchen and a dinette. The Trend also has some unique touches, including seats in the cab that swivel around to face the rear and three-point seat belts for the dinette.
The second ProMaster-based Winnie is the Travato, a Class B motor home, which is basically the full van model with as many amenities for living crammed into its quarters as will fit. The Travato measures in at just under 21 feet in length, but packs the full RV experience into the ProMaster's tall body, including a double bed, full bath, kitchen and dinette. The rear bed can even flip up and out of the way, allowing stowage of larger things likes bikes through the van's rear double doors.

Discerning Ram owners can now match their truck to their RV

Are you frustrated that the two-tone paint on your new pickup truck doesn't match the RV that it's hauling? We have good news for you. Today, at the Dallas Auto Show, Ram unveiled a new color for the 2017 Laramie Longhorn: the imaginatively named RV Match Brown. In Ram's words, the "Luxurious two-tone premium model displays distinctive design cues" and is "designed to match or complement RV trailer graphics." The new color replaces White Gold in the two-tone lineup and is only available on the Laramie Longhorn trim. In addition to running the bottom length of the truck, the RC Match Brown paint covers the side steps and the spokes on the 20-inch aluminum wheels. All 1500 Laramie Longhorns come with 20-inch wheels, while the 2500 and single-wheel 3500 models come with 18s as standard and offer optional 20s. The color wasn't designed to replicate one specific color, just that general shade of brown that seems to be ubiquitous in the RV industry. The RV Match Brown is available with nine exterior colors. The Laramie Longhorn is the second highest trim level of the Ram 1500, slotting just below the Ram Limited. Features include items like laser-etched leather with complimenting walnut burl inserts. It's no Rolls Royce, but it's hard to find a more decked-out truck on the market. Related Video: